Showrooms open.12 Jun 2020 10:50
I was watching a utube last night of the Bristol AM showroom with a sales exec talking about all the cars they currently have. Surprising how many were sold and awaiting collection and also how extensive the AM range has been over the last few years, taking into account all the specials and various Zagatos. You initially imagine it's just Vantage, DB11 and DBS, but it's a whole lot more. They had a pair of GT8s, one already sold, an early DB7 Zagato and 3 current Zagatos, plus all variations of the current range. My favourite which wasn't there- a 007 DBS coupe.
On the subject of the DBX, people who buy these already have top end GTs and supercars. It's why the market is so lucrative and also why Ferrari will enter the market but haven't done so yet. People who are buying at the top end are real car enthusiasts, petrol heads many of them. They are attracted to V8s, V10s and V12s, knowing full well that time is against these masterpieces. Much as I admire electric technology, they just don't have any emotional appeal compared to a multi cylinder that appeals to the senses. Driving one of these and aware of it's torque and power bands and aural sensations is where a lot of the appeal lies.