RE: Recent interviews.26 Nov 2022 16:04
From Marek Reichman, Global Creative Officer.
"We're on our journey to electrification, as everyone has to be on their journey. Partly because we have legislation that we will have to meet in time. That means you have to produce your zero-emission products. We've announced that by 2025 we will have an electric car. We have a team that's dedicated, working away. It's going to be exciting. It's going to look like an Aston Martin. It's going to perform like an Aston Martin and it's going to be electric. So we're well on the journey."
"I think the business has to have a focus and if our focus is to deliver performance, to always have the top-of-the-pyramid, fastest, most powerful, dynamically capable and beautiful cars, then as a business, we have to focus on Aston Martin to get to the top of that hill. Because it's not an easy journey, the Lagonda can wait. It's something we own. It's something we have in the bag. And when we're on the top of all those peaks, then maybe we think about the car that's about that."
"If you go back just ten years, we had a front-mid-engined small car, a front -mid-engined two-plus-two and arguably a four-door car derived from the same platform. That was it. They're all front-mid-engined cars. Now look at the line-up: you go from the third iteration of the SUV to the far end of the room,with two mid-engined cars, the Valkyrie Coupe and Valkyrie Spider. So intent years the portfolio expansion has gone from front-mid-engined classic arguably to extreme mid-engine and extreme SUV".
"The Aston front grille has to be there. I have these arguments with Adrian Newey because actually, a planar wing at the front, above the lower wing on the Valkyrie, is far more efficient. But Adrian,luckily, has a DB5, so I said to him, "why did you buy a DB5 mate? Because it's got that shape on it". I think it's part of the language that you recognise , just in the same way as, let's say, Hermes. You know, if you look at the pattern and how it's evolved, or their colours, from inception to today, you still see Hermes in the specific colour that they use".