RE: Autocar - interview with Tobias Moers13 May 2021 10:16
It does seem that AML were previously a strange marriage overseen by someone who had a vision for the product range but no vision for the production and efficiences needed to survive. The product range we have today was basically instigated by Andy Palmer, but he also oversaw the structure and production within the company, and crucially would have signed off the various models as ready for production. What has come to light since Herr Moers came on board is how inefficient and costly AMLs production techniques were. I have no problem with one paint shop with a capacity for 12,000 vehicles rather than 2 underused facilities in different locations. This may have cost jobs to facilitate, but it's undoubtedly saved a lot more plus given the company a future. Andy Palmer came from a volume manufacturer and probably couldn't see how AML's production techniques needed rationalising. He carried the can at the end of the day, but he also instigated a recovery that we see in the product range today.
I read all the press releases and interviews of senior personnel but am still waiting for any reference to design shortcomings. No doubt because it's personal these are all kept in house, but I would like to have a breakdown of sales for the new/old Vantage nose and why their Creative Design VP refers to AML as Design Engineers. Personally, when you're selling products to realise peoples' dreams then style and styling has a very significant place. Ferrari almost always get their styling right and yet their cars look individual. They produce cars that often tug at the emotions and I would argue that the DB9 and previous Vantage did this and was partly why they were such immediade successes.
Herr Moers made a comment that I found interesting, notwithstanding the versions of the DBX yet to come. He said he was looking at additional applications for the Cosworth V12, rather than it just being an engine for the Valkyrie. When the development costs have already been absorbed it would be a juicy consideration. I have one thought in mine - a final hurrah for the long distance GT car, front engined and maybe with all that power, four wheel drive. But certainly a long bonnet in the vein of the 365GTB4 Daytona, a way of saying farewell to the type of car on which AML has been based for so many years. Reckon a seven figure price would get plenty of takers and be a very nice earner for the company. I believe the existing Cosworth has been signed off for 60,000 miles between rebuilds, so a detuned version of perhaps 800 BHP should be more than capable of a six figure run. It could be AML's Superfast, except a little bit quicker and even more glorious sounding.