Future direction.15 Jan 2021 14:31
It will be fascinating to read an update (hopefully next month) of AML's plans for the next few years as there are quite a few unanswered questions.
DBX will become hybridised by 2023 although I would imagine a conventional higher performance version will be added first. There is a 700bhp plus AMG GT already available with essentially the same engine and I would imagine quite a few prospective buyers like to quote performance figures and also find a welcoming airfield. Hopefully infotainment across the range will be updated with more modern systems, a criticism every model receives from road testers and overdue when you consider what current Mercedes' models receive.
Valhallah appears to be still coming to fruition,although whether with the in house V6 or some other powerplant has not been revealed. This still appears to be a 500 unit vehicle with a £1 million price tag. It was due for release in 2021 but who knows with the problems continuing with covid19. Somewhere between Valhallah and hybridised DBX is the Vanquish, a model that isn't get much mention at the moment, although it will be electrified but probably not 100%. The fully electric Aston is approximately 4 years away, but not a Lagonda. So we are no closer knowing what plans there are for the other brand.
Which leaves the three sporting models which are undoubtedly going to receive significant updates - part of the 8 or 9 relaunches Herr Moers has promised. None of them are long in the tooth, the DB11 being around the longest. It will be interesting to see if AML can get the V12 through the more onerous emissions as Ferrari sales for their V12 derivatives are very healthy. Many people recognise that the days are numbered for this configeration of vehicle. A few more years and they'll probably have gone for ever. I still miss the magnificent sound of the previous generation of V12 Vantage racing in Blancpain and the British GT championship.
Speedster, Valhallah, 007 DB5 and Valkyrie will have a combined turnover of around £1.1 Billion. A healthy figure considering none of these are mainstream models.
The future of the company however will rest with the core models and it will be fascinating to see what form the first few relaunches take. I hope Marek Reichman accepts that AML are known for beauty as latterly he's followed his own path as a design engineer. If the evolution of the Vantage had been right to begin with, the pain the company is suffering would have been a little less. As a direct competitor, Ferrari continue to go from strength to strength and I find it disappointing that the unfinished (in my opinion) DB10 should end up being refined and beautiful as the Ferrari Roma.