RE: The Sorrell Paradox8 Aug 2025 08:45
Both of these linked in pieces have an agenda and in one case it's clearly a personal agenda (he has made a lot of enemies in his time). Thats not to say that they don't have points which are with hindsight correct but the question here is do you write SMS and his ability to recover? Time will tell but right now I wouldn't take that bet. This company has an EV of 314m with a fwd PE of 5 in a sector that would traditionally trade around 10 and that assumes flat revenue. Price to sales is 0.2!!
Unless this business is a complete write off then the piece today is a fraction of what it has the potential to be. Even in the scenario the revue doesn't eventually pick up they will surely cut costs to get the margin back towards 20%, which in itself would make the valuation today a quarter of what it should be.