Member Info for Reardon95

Same as yesterday pure manipulation at play here

It should be renamed the "Share Destruction Programme"

Shocking day today, feeling for all holders here. We are in a very stinky situation indeed.

Wow a 19p target . £4bn market to £200m in a couple of years? Utter crazyness on AIM. Business is 1000x larger than what it was in 2015. The money spent on automation of the warehouses, internal technologies, property, systems and

and brand acquisitions is likely double the current market cap.

Whoever said about Mahmud being on his phone throughout the conference is absolutely correct. He does it everytime and it is cringeworthy and embarassing to watch. The guy acts like a complete baffoon and I am amazed he has been the architect of this company. Its become apparent that Mahmud will not give up his stake willingly. His words were this is our company and we will run it as we see fit. Interesting though that Big Mike isn't far off old Mahmud's holding size here, he could easily muscle in and grab another chunk with the SP hovering around 28p.

Hi Hex,

Thanks for your response mate.

I'm feeling it this morning as I thought the update would have been better. Revenue declining by nearly 20% is a big hole and with Shein undercutting us at every angle I am struggling to see how we can ever get back to 8%-10% EBITDA if cost savings are being passed back to customers to just compete.

We are now eating into debt to drive cost efficiencies and that in itself could present a big problem moving forward.

Happy, unfortunately it will not as the board have already stating they have had to pass over deflationary cost savings to the customer to fend off Shein.

Debating whether to jump ship now, been an incredibly painful hold to say the least. I'm seeming to think Shein have killed us. Profitability and sales out of the window currently.

Looks like both ASOS and BOO had shocker of results but both of them have barely moved from results day. The shorts kitchen sinked BOO this morning but were running for the exit when the closing bell 🛎️ was approaching. It’s worth noting last time we hit 30p we had a steady rise up to 60p hopefully this will repeat itself but we can push on. I agree with West there will be some vultures circling at these levels although I have to say I believe it is more likely to be BOO which is susceptible due to our ownership structure. If Shein make their anticipated move for Misguided there will be nothing stopping them for coming for BOO next….interesting few months ahead!

Buys* 😂😂😂😂😂😂😂

Any chunky guys in there Jeremy?

Wow they’re dropping like flies now! The bottom is in !!!

I’d take 4% down and a ton of shorts closing. Let the bulls enter 🐮

Who’s got level 2 access can anyone see the trades?

All I know is this is going to be one hell of a slog back to a glimmer of our old lockdown glory! £350m for a company of this size is peanuts, our only hope of value could be a full blown takeover!

All about being patient now and waiting for those green shoots as Shaun mentioned…that is when we will ramp inventory back up and be better positioned to grow revenue. I never thought I’d see BOO at 28p. Anyone buying here will do exceptionally well in a few years time especially if the UK government put a lid on Shein.

That’s what worries me Hex is that unfortunately we are having to use our cost savings to increase the proposition for the customer which is hurting our margins and ultimately our bottom line. The big competition being the beast from the far east being Shein which we are fighting to the death to compete with. Mahmud is still confident of returning to 10% margin in the not so near future, Shaun and John are less so but 6-8% remaining realistic.

I’m glad they are focusing on our core brands and the Arcadia brands are now “labels” falling under the Debs umbrella.

I see big growth coming from Debenhams, then you have to what Shaun calls US1 our first fulfilment centre…there will be more to come as they will want faster delivery times to LA and the surrounding states. Sheffield automation is one of the finest automated warehouses available, it is now firing on all cyclinders and driving cost efficiency’s. A lot to come here, I will not be writing BOO off despite 52week lows being reached today.

Much rather be in BOO rather than ASOS capital lite model. ASOS sitting on £600m of old stock that needs a fire sale to clear. BOO sitting on no old stock, ready to return to growth!

Bids will be coming now at 28p come on John and Shaun put your money where your mouths are ;)

Very positive investor call for those that bothered to watch it. As Mahmud said we will be here talking about the working capital of BOO in 10 years time. Debenhams an absolute master stroke as US customers are 1.6x more likely to purchase now the delivery proposition has improved!