Carol and John Speak to Drapers7 May 2021 11:44
Boohoo Group is not actively looking to acquire new brands, but will “never say never” if another opportunity arises, co-founder and executive director Carol Kane told Drapers.
During the year, the group also “successfully integrated and relaunched" Oasis and Warehouse brands onto its multi-brand platform, after acquiring the online businesses and all associated intellectual property in a £5.25m cash deal with Hilco Capital in June 2020.
The Manchester-based business also counts Boohoo, Boohoo Man, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen and Coast among its brand portfolio.
“We’re really, really pleased with the brands,” John Lyttle, Boohoo Group CEO, told Drapers. “Debenhams.com only relaunched on the 12 April, and Dorothy Perkins, Wallis, and Burton at the beginning of last week, but the key now is just building the functionality side, building the stock and the options. But so far, we’re really pleased and really excited.
“The teams are on board fully now. They’ve moved into our new office [in Soho, London], so it’s exciting for those teams to see how we work, and the difference of pureplay online, rather than working for a physical-first retailer. They’re excited about that also.”
He continued: “We’ve done a number of acquisitions at this stage. Not all are the same, but we’ve got a bit of a formula in terms of onboarding, integrating and bringing them alive. The brands are well on board on that process, and it’s just about building from here on now.”
Co-founder and executive director Carol Kane told Drapers the group is “not actively looking” for new brands: “We have got an awful lot to do. It’s just the start of all the brands that we have acquired in the last two years. There are various levels of development, and that’s really our focus now, which is to get them on their journey.
“However, you just never know what could happen. If an opportunity presents itself [we might], but it would be opportunistic. Our strategy isn’t to go out and buy anymore in the coming months. But I won’t say any longer than that because you just never know. Never say never.”
She added: “The plan wasn’t to acquire all of these brands in such a short period of time. It happened because of Covid-19, and the opportunity presented itself. But in a normal time that wouldn’t have happened all at once.”
Last year the Boohoo purchased the 25,000 sq ft site of a former Vauxhall car showroom at Thurmaston Lane, where it plans to open a "model" factory. Boohoo anticipates that the factory will employ up to 85 workers and have the capacity to produce between 20,000 and 25,000 items a week. Construction of the factory is expected to be completed towards the end of this year.
Running out of space to be continued.