RE: Instagram 527k followers23 Dec 2018 10:47
Why would it beggar belief? The reasons for an extremely poor year were fully explained in the last rns.
Instagram isn't the total answer, but a very valuable tool. Chairman & media tycoon Lord Waheed Alli is a capable man in this field.
Boohoo CFO summed it up pretty well last year "Neil Catto, Boohoo’s chief financial officer, said the company’s success with mostly millennial customers had been driven by its focus on encouraging celebrities and bloggers to post about the retailer’s clothes on Instagram.
“We work with a whole spectrum of influencers, celebrities and wannabe bloggers – all people with a presence online – and we work with them so they can spread the word about Boohoo. It goes likes wildfire on Instagram,” he said.
Instagram is a great tool for exposure, promotion & engagement. I've said it before & I'll say it again, there isn't a single company in India that is utilising Instagram like Koovs do. The huge marketing campaign over the last several weeks should hopefully convert to an increase in revenues.
E commerce in India is a nascent economy, showing massive signs of future potential, hence the likes of Walmart & Amazon increasing their footprint in India, the largest growing major economy on Earth.
If it wasn't for demonetisation & GST I'm pretty sure that Koovs would not be sitting at 8p.
A great entry point with news from a few fronts due in the next few weeks hopefully.
Early Investors in Flipkart made a killing when Walmart took them out. Softbank, Accel, Tiger Global & Premjilnvest are laughing all the way to the bank because they took an early risk.
Even if Lord Alli walked away from this having just broken even, I will be more than happy : )