RE: Trading vs long term investing13 Nov 2020 13:25
Why bother comparing ASOS to boohoo in the first place? I see the relevance of how ASOS results might give an indication of how well or badly boohoo are doing as does nexts performance to a degree but beyond that any comparison is of limited value as far as I am concerned,
Some of their target market might overlap but they are essentially not trying to do the same thing as each other beyond the obvious selling clothing. Just as there are similarities and differences between hsbc and Barclays there is space in the world of banking for them to both coexist, be successful and grow profits.
ASOS,boohoo, next, tk max, Zara and whoever might well all be in the same pub but they are drinking different drinks. Some of them may both be drinking gin and tonics but it will be different gin and one will be on the Schweppes while another is using fevertree!
Go out and ask a bunch of 16-24 year olds which one out of ASOS and boohoo are better and you’ll get an answer based on which one they think is best. But ask them if they would buy from ASOS and boohoo and their answer will probably be yes for both. As Boohoo investors we only need to be concerned with are enough customers shopping with Boohoo, are they spending enough and are the margins being generated sufficient. ASOS investors need only be concerned with the same and if the answer yes for both then as investors we may choose to be invested in one or both of them without having to choose which one is the bestest!