RE: Trading update Tuesday/Wednesday5 Dec 2020 14:16
Dan - i didn’t mention Black Friday. You stated clearly in an earlier post about whether the would be a trading update......
“Nothing until after the MP interview. Would be very bad positioning to talk about record sales and volume a handful of days before you sit in front of MPs about the environment“
I suggested that, given my understanding of the AIm rules, boohoo could not withhold a update to avoid some possible bad press as the rules require them to provide an update without delay in certain circumstances.
Your response was “partially correct” and then you went on to explain some 10% rule and an explanation of why Black Friday on its own wouldn’t generate sufficient revenue to warrant an update.
I responded in what I thought were clear and simple terms what my understanding of the AIm rules were and inform you as to why you were wrong to suggest that boohoo would not issue an update until after the EAC meeting because it would be bad positioning.
I fear your latest response misses the point entirely by focusing on Black Friday as being only one day. The fact that Black Friday falls in November is irrelevant other than the fact that it’s a big trading day. But the fact that the end of November marks the end of q3 and that the last guidance issued by boohoo was based on trading until end of August and the fact that the guidance issued in September based on trading until the end of August did, according to boohoo, include an element of caution (covid uncertainty) and the fact that we have launched in the Middle East, been marketing actively in the USA and have, in November, entered into another lockdown in the U.K. is relevant.
It’s all relevant because if these things have all happened and as a result the year end revenue forecast is now undercooked we should be expecting a trading update as soon as boohoo know that which one would expect would be within a few days of the November month end (early next week I would think). It’s particularly relevant because if all of these things happened and it has had no impact on boohoos year end revenue forecast then that would be a negative in my view.
The fact is no trading update means we are only inline with the previous guidance which I would argue would disappoint investors and could lead to people selling. An update stating we are beating forecast would I think do the opposite. But update or no update you were wrong to state that they will wait until after the mp meeting based on bad positioning.
It’s no skin off my nose that you were wrong but if no update comes in the next few days it Wouldn’t be right for people to think that it’s simply because boohoo are attempting to manage the press fall out from a future mp committee meeting when in reality it will be more likely because we are only in line with rather than above the year end revenue forecast and that has more implications for investors.