RE: Was thinking about getting in again but...11 Jan 2021 15:07
Mickymix, I might be inclined to agree with some of your sentiment if brown group did not already have an established customer base and to some extent brands.
They are not trying to compete with the likes of asos or boohoo and will not therefore require the same marketing activity or related spend. They do however need to drag themselves out of their old catalogue viewpoint and addtess marketing and their product offering differently along the lines of how very have done.
The board know what needs to be done to continue to be a player in the space they operate in and have started the process in ernest. In the old days if you wanted to get a quick boost in sales or customer numbers a quarter page add im the mail on sumday magazine would suffice. They know thats simply not the case anymore and the relatively new ceo isnt there to hold everything back hes there to push if forward. And with the recruitment they have done thus far and plans laid out it seems to me like hes doing just that.
This company isnt necessarily ever going to wow the market with new innovative products or marketing campaigns but for my money (some of which is invested here) its got the expertise and the finances to get back in amongst the verys and nexts of this world and I predict an initial period of growth over the next 12-18months after which brown group will maintain its status as a steady company paying a steady dividend.
Im glad i got in here when i did last year and have no intention of getting out anytime soon.