RE: Debenhams2 Feb 2021 12:19
Rag, some years ago I worked for one of the big catalogue companies. They did branded and own brand, fashion and home wares and had their own warehousing delivery company and returns s processing warehouse, I have a friend who works for very and in a lot of respects not much has changed in terms of the processes. Granted things are quicker and slicker but in terms of the actual process of ordering by season, photographing goods or clothes on a model, putting stuff online (the new catalogue) picking and lacking , delivering to customer and processing returns and so on.
In the case of bigger home items such as beds couches dining tables and the likes you can either order and but by the container load and treat items the same as your fashion offering. Or alternatively you can place an order to go direct to customer which may have a relatively lengthy lead time but has the advantage of you never having to touch the product and simply collect the margin. I would imagine that would be our favoured route should we start offering these items. However this could well be an area that is ripe for the commission type model when you consider furniture producers are running out of places where they can sell their wares and are probably not able to set up the whole online sales.
Electrical and white goods start to get a bit more complicated because whilst a manufacturer might want a relationship with a consumer for after sales care they are often not set up for direct to consumer delivery so you’d be looking at wholesale and these items take up a lot more space and cost significantly more than fashion - if it were me I wouldn’t want to bother with it or would be after a third party relationship (if I had the customer base I’d consider white label type operation with someone like AO given they do/used to do similar for boots). If it was our desire to offer these we might just have to accept that we are not going to make significant margin on them or we are not going to be as competitively priced as some suppliers but if it makes customers sticky (I go to Debenhams for everything) might be worth it.
As for pots and pans and towels and cushion covers etc you either need a white label set up with dunelm or similar and treat like white goods or you need to wholesale and personally her is where I start to want to follow the french village high street model where the tabac sells cigarettes, the Boulangerie sells bread, the Boucher sells meat and I’m not going to try to spell where you get your salami from but you get my drift, at some point boohoo debenhams will have to decide what they are prepared to be experts at and if they want to be like next or very they will have to get good a buying outside of just fashion but it may pay them to stick with and grow what they know with beauty and accessories being the extent of the add on. We still have baby and kid wear to go at, after all our fast fashionistas of today will be the mums of tomorrow!