RE: AS knows what he is doing16 Jul 2021 13:32
That’s correct Marik, he’s done something. It could have happened sooner. Other companies are of no relevance to my investment here and do not provide an excuse. As a layman, I suggested - probably this time last year - that developing a nasal swab test to expedite and get something to market would be a good idea. The CEO of a biotech with the capability of delivering it should have been able to consider it. But whatever… hindsight, we are where we are etc …
I disagree with the other discussion in this thread regarding a marketing strategy, you don’t see marketing for any other Covid test. They’re not selling branded t-shirts, it’s not needed, you pick up the phone and talk through the CV results and the recent study that showed our test vastly outperforms the current opposition. If we reach a stage where DTC is on the cards, then I’d expect a marketing strategy - at that point Medusa who have been there and done it on a global stage will shine.