Superb Half Year Trading Update7 Oct 2021 08:13
Revenue of £12.2 million, a 184% increase against the same period in the prior year, and more than was generated in the entirety of FY21
A record revenue month in September as demand accelerated for new season product
Trading with third parties stepped up every month through the period, with September a new record.
Continued success recruiting new customers and engaging with the existing base:
Website visits up 67% to over six million
Active customers up 41% since March, representing the addition of 56,000
Repeat buyer order frequency up 14% to 3.85 times
Conversion rate increased to 3.91% (H1 FY21: 2.58%)