RE: Revolution Beauty (REVB)1 Aug 2022 12:58
You don't need decent volume for a share to go up, especially if it has been walked down by market makers. You normally find they creep back up on very little volume and normally on little or obscure news. Some move 30 or 40 points in the blink of an eye on good news. That then lets you work out who pocketed most of the volume.
I personally think that the market on both THG and on REVB having now researched the latter a bit more, are miscalcuting on the Beauty side. L'Oreal, Boots numbers have outperformed and we have just had the Driest July on record and this July and August will see many people now taking their first proper holiday in 3 years. Tan accelerators, suncreams, aftersun, moisturisers, fake tans etc all have to be bought. I can account for 4 that will be doing exactly that in about a months time.