RE: Grim day.3 Aug 2022 23:11
Farrell93. RevB are already using Matt Mouldings THG Ingenuity in the US, Australia and New Zealand so much more scope there. It would be a hand in glove acquisition for THG and with access into 15,000 retailers.
"“The investment in the DTC platform has led to a significant uplift in sales and customers, and growth in KPIs such as conversion rate and average order value. Further investment in the DTC platform was made via a partnership with leading e-commerce provider THG Ingenuity, which went live in January 2021. This has provided the Group with a number of benefits including a global website optimised for mobile with local language storefronts and payment options to appeal to the core customer base of millennials and generation Z. It has also enabled the Group to launch 'Rev Rewards', a points-based loyalty scheme where members earn points on each purchase. Points are earned by engaging with the Group's social media platforms, leaving reviews or referring a friend. Points can be redeemed for discounts, free gifts and free delivery, all of which drive customer loyalty and provide the Group with valuable customer data. The scheme is effective in translating shoppers into loyal customers, with 'Rev Rewards' members purchasing items more often with significant additional spend compared to standard customers”
Also from its own growth Growth Strategy
• Further global opportunities to scale in an efficient manner using the partnership with THG Ingenuity.