RE: Excellent summary THG post off Sp28 (slightly tweaked)19 Jul 2023 17:24
These are both very big business wins in terms of getting your products into bricks and mortar retail.
Kesko on Wikipedia
"Kesko's grocery trade division is a key operator in the Finnish grocery trade. The division's main functions include the centralised purchasing of products, selection management, logistics, and the development of chain concepts and the store network.
The division's grocery store chains are K-Market, K-Supermarket and K-Citymarket. In 2021, the chains comprised 1,200 grocery stores, run by some 1,000 independent K-retailers. Over 500 of the stores also offered online grocery sales services.[5] Approximately 50% of Finns live less than a kilometre away from a K-food store."
Wells in Portugal,
Looks like it might be the equivalent of Boots in the UK with 304 stores and they are literally all over Portugal and even out as far as the island of Madeira and other outposts and they have optician shops amongst them also.
https://wells.pt/
Virtually painted the map of Portugal blue when it was filling in where the 304 shops were located.
https://wells.pt/lojas-wells