Unique Amongst the E-tailer / Retailer14 Jul 2023 08:41
Part of the dark day falls with THG have been down to spending to grow and the market not getting that, some due to missed numbers, then add in the "pond scum" tripartite agenda but also It is my own view "The City" themselves have been guilty of just blanket stereotyping all E-tailers together into the same basket and then hitting the price of each when one stalls or hits turbulence.
Arguably though THG is different and it is unique amongst them all for not only is it an E-tailer but there has been a subtle yet noticeable change in startegy this year with a further push into bricks and Mortar retail: Iceland, Asda, Boots, 2 German retailers equivalent to Boots, Japanese convenience, El Corte Englais, Costco Spain, Bilka and then also the vending aspect at Gyms and Airports predominantly.
Same can't be said of either BOO or Asos
But there is also one other key differential where THG wins hands down and that is on the "Returns rate".
When you start reading Matt Mouldings last linkedin post about the creation of an onsite shop at HQ to give staff the opportunity to buy discouted customer returns. It at first appears run of the mill, but as you read on, read what it says on the "Returns rate" and how THG compares to other business models (like BOO and Asos and Fast fashion for instance where you don't get to try before you buy)
THG Ingenuity will no doubt also handle any return for a process fee.
https://www.linkedin.com/posts/matthew-moulding_team-business-people-activity-7084533652314812416-xZ4Q?trk=public_profile_share_view
By the way - I didn't know we handled Barbour apparel. Perhaps shareholders after a qualifying period should also get the perk of visiting the shop. Wouldn't mind one of those Barbour jackets in the video.
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