Member Info for Okehurst1

‘ we’ve landed ‘

Having 24hr delivery to East Coast and 2/3 days to 95% of USA is a game changer for Boo

Good spot James

Just in time for the PLT NYC/LA Campbell launch

It was the FT who worked out he 3 bagged PP

Must be in Frasers accounts

Personally in paper profit with Boo now (35p)

More than happy to ride on Big Mikes share tail now, he’s done his homework

It’s not market share PP

You need to research the difference PP or market share to revenue, it’s will help you a lot

Same … watch the May conf call and they explain why they are pushing for higher margins and not chasing revenue the info is all you just need to do some research and understand the data

Umar built a business generating $1B a year ( PLT)

$100M Pre tax

From scratch

According to Crunchbase, there are 9,985 companies globally that generated revenue of $1 billion or more in 2022.

https://www.crunchbase.com/hub/companies-more-than-1b-in-revenue

Not bad egh ?

:-) of course

PLT and NC getting about LA/NYC/London etc

PLT …. It’s a takeover

https://www.instagram.com/p/Cwm7N74MlU8/?igshid=MTc4MmM1YmI2Ng==

Can see Haaland getting a gig with Boo next

https://www.dailymail.co.uk/sport/football/article-12260117/Erling-Haaland-relaxes-yacht-Umar-Kamani-Tommy-Hilfiger-lunch-Prince-Albert.html

PP lower revenue is not market share, to help you understand the difference.

This may help you;

https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/

USA online Apparel sales where a whopping $183B last year Boo didn’t lose 9% sales of $183B

Just on Boo USA I would look at the margin, we enjoyed 58% which is decent on $500M and that’s without our new 1M sq/ft distribution depot open/ saving on tariffs / distribution and quick lead times from Mexican /SA suppliers

Throw in the Kardashian’s / Campbell and a global £150M to £175M marketing budget -,whatever that percentage of sales figure /quantum is - and Boo can grow off the $500M

Opportunities to cross sell RevB products in the USA and maybe work the RevB contacts within Walmart / Target etc

worthwhile checking out the Boo platforms pushing RevB to the top of the page btw which of course is only to be expected

Boo is well set up for USA expansion at high relative margins

Big Mike who is now the Alpha Long can see this too, it’s why he’s dropped £50M into Boo shares last few months and doesn’t look like stopping

Guess this paragraph from the article sums up the situation

‘Frasers Group is seeing value. If it can takeover these companies at these prices it will. If it doesn’t, it is likely it will make a decent profit on its stake because the companies feel undervalued. Frasers Group has nothing to lose’

Boo / Rev B generated £500M last year in the USA

What can they do with the new 1M sq/ft unit ?

Agree that’s the prize for MA /others

If it was possible to merge both ASOS/ Boo the group would have close to £4.5B sales with serious duplication of cost

Has to be a long shot but if it’s Ashley’s game plan it’s going to be very interesting for us Longs

Let’s see if anymore TR1’s next week

When we consider what Next paid for control of Reiss yesterday then Boo looks a steal in terms of opportunity and risk / reward

I’ve been in/ out (loss) paper profit with Boo last month ,now back in the black thanks to big Mike - been a good week

Looks like Social Media will be re hot next week as PLT showcases its new collection headed up by Campbell and I guess Kardashian in the mix

Exciting times all round for Boo

PLT did close on $1B dollars last year

$100M profit

What can it do with this level of marketing and the new USA centre open ?

USA market is massive

As Boo say USA fulfilment centre is a game changer

almost £200M spent on capex over 24 months

Automated handling 840,000 items a day in USA

Put aside no tariffs and 24hr deliver East Coast

Looks like USA over the worse say the FT this morning

follow the data and the money - Mike Ashley

https://on.ft.com/45ODIXa

Investors hailed a possible Goldilocks scenario in which inflation comes under control without causing a recession, as Friday’s figures revealed an uptick in the unemployment rate, subdued jobs growth and wage rises back at pre-Covid rates.

“If the Fed could have put together their ideal employment report, it would look something like today,” said Andrew Hollenhorst, an economist at Citi.

This looks big for PLT and Boo

Throw in being serviced via the USA 1M sqft automated fulfilment centre / manufacturing South America to avoid tariffs/ lead times for test / repeat

Karen Millen

Debenhams

30% of Rev B

Sheffield automated unit / multiple brands

We all know why Ashley is buying Boo

Telegraph today

‘So her latest collaboration has raised some eyebrows in the fashion world. On Tuesday, Campbell is due to model what must be the most affordable clothes ever to be associated with her name in a New York fashion show for online fast-fashion brand PrettyLittleThing. A world away from the silks, satins and painstaking stitching of the high-end fashion houses she usually works with, it's a collection that starts at which the most expensive item is £120, available in a mere £10, in "I'm looking changemaker", sizes 4-30. Not exactly haute couture. at myself as an explained Campbell in a with Women's Wear Daily recent interview (WWD). "I know that it's fast fashion and that people have their criticisms. But as a changemaker, I felt this was a great way to effect change in the industry in getting my emerging designers [she has worked in collaboration with young designers Victor Anate and Edvin Thompson] recognised and seeing them on a global platform."

For their part, PrettyLittleThing bills it as a "monumental moment" for the brand. Chris Parnell, head of design at PrettyLittleThing, told the Telegraph: "It's not just a new collection but a historical collaboration that we believe will resonate strongly with our customer base."

Worth a recap of PLT’s standalone results last year

Revenue: £712.2 million

Pre-tax profit: £75.1 million

Gross profit margin: 62.3%

Operating profit margin: 10.3%

Net profit margin: 10.3%

Interesting that Next just bought another slug of Reiss yesterday valuing the brand at 10X Pre tax (£50M)on less than £400M revenue

Reiss value more than Boo as a whole

https://ww.fashionnetwork.com/news/Next-shells-out-128m-for-an-even-bigger-reiss-stake,1551895.html

No wonder Big Mike is loading up in Boo