RE: Debenhams Middle East28 Aug 2023 08:32
Bit more info on this topic
The Kuwait store is operated by the Alshaya Group, which is a Kuwaiti retail conglomerate. The Alshaya Group operates over 2,000 stores in 26 countries, including several other Debenhams stores in the Middle East.
In July 2021, Boohoo announced that it had entered into a franchise agreement with the Alshaya Group to operate Debenhams stores and websites in Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Egypt, Oman, and Qatar.
Under the terms of the agreement, Alshaya will have exclusive rights to operate Debenhams stores and websites in these countries for a period of 10 years. Boohoo will continue to own the Debenhams brand and intellectual property.
The partnership is seen as a way for Boohoo to expand its reach in the Middle East and to tap into Alshaya's expertise in operating retail stores in the region.
Guess this helped us enjoy the multiple beauty brands via the Debenhams on line platform
These guys have 2000 stores across 26 countries and a list of countries rolling out the Debenhams bricks & mortar offering
Quick scan through the Middle East platform and Rev B getting prominence as well Debs online