Member Info for Okehurst1

It’s just now down to how many shares BOO can pick up off weak hands

The USA hedge fund will be in the market as well

Both parties will not want this to run away from them it’s a game at the moment to squeeze us PI’s who picked up the Jupiter shares

HH

BOO will have their own commercial strategy for their business, if they want to leverage Rev B BoD and get under the bonnet so to speak then they need a Board seat
20% minimum to push for that , ideally 25%

BOO are playing this very smart btw

Usual MM games, little shake out of weak hands as they accumulate for their clients

12% is a decent stake but does nothing for BOO commercially
other be able to call an EGM ?

They need 25% to force seats on the BOD

Same with USA hedge fund , 6% is decent but they will want more if their plan is to be the ‘ king maker ‘ on a full blown takeover

BOO minimum 25% to make this work if their plan is just have strategic stake - if not going for full take out

Hedge fund, 15% to 20% to sell to highest bidder if a full bid and try and control maximum price

Lots more buying off both to make this work for them

So these guys almost now own 1 in 5 shares

The USA hedge fund will be playing king maker and can sell to BOO once their Bid drops

Or …. They sell to a higher bidder like ELF from USA

So we now have 2 entities accumulating, we could well see more enter the fray

In at 14p average, not sold , sitting back and waiting for the Bid to land

33p /35p open

They managed it very well for their clients nicking shares on the cheap of us PI’s

No idea why anyone would have sold today, they are gifting their profits to the big boys

Sit on your hands best bet, make them pay more …

And they will

These guys are going for it

Sit tight IF you don’t need the cash and let the MM’s move the price up

One way ticket

# If they lucky £40M

BOO ago to 30%
Cost them £40M plus if they are
Seat in the Board and they stop THG grabbing a stake

Free float is tight after that

This is why I can’t see THG / ELF or another not taking a piece to stop BOO

Anyone holding right now is sitting on something the Whales want

They just need to eek it out of the PI’s weak hands

Here we go … they are moving us up to entice sellers out

Reckon so HH

MM’s will be accumulating off the day traders, not a lot of free floating stock

II’s won’t be selling after todays news

BOO to take 25% maybe 30% - can’t go above this workout full Bid
Seat on the BOD

THG will have to make a move in the want in MM’s are hoovering up day traders weak hands yet again

40p next stop

Rev B is in play

THG via Ingenuity manage Rev B online sales , USA/ Australia
They know the brand and what it shifts

We know online makes up 30% of Rev b sales and it’s growing fast

Rev B then offers THG £140M into retailers it’s a whole bolt on market place for THG

Throw in the manufacturing facility in the U.K. - important point this one as THG plant is in USA

BOO have made first move and can challenge THG by cross selling Rev B to their millions of customers who are the same age demographics

Game of chess / thrones now … BOO vs THG but ELF will be looking at this one as well, they compete head to head with Rev B , they then enjoy the European Factory and they have the $2B m/cap

30p NAV

What value on the business itself ?

£200M Revenue
55% outside U.K.
USA now our biggest non U.K. revenue market
Gross margin has to be 60% with our own manufacturing plant
£18M H2 EBITA

ELF a competitor doing £350M Rev to our £200M
Valued at $2Billion

Rev B was a steal at 8p/14p /30p

ELF , BOO, THG … Rev B is in play

IF the BoD miss …. Then they are sitting ducks

BOO have positioned themselves brilliantly but THG won’t want BOO nicking this one and entering their space

Average 14p ,sitting back with the popcorn

We debated this one yesterday

It’s win win either way confirmed now

Will THG be next or another ?

The price is bombed out

Thank you