History, Aperon and CIQ12 Feb 2025 22:53
Sharing for info - ignore as you will!
-0M Tech was incorporated in 2023 by Erol Soyer, with 1 ordinary share that he owned.
-Soyer then posted about the launch of a new venture called (at the time) Aperon TV (link below). That post got a large number of comment and reaction, demonstrating I think his reputation and network.
-One of those congratulatory comments was from Andrew Mole, to which Soyer replied “ Thanks Andrew. Could not have done it without your wisdom and help.” - Another was from Robert Pratt (who loved it)
-On 11/3/24 Soyer transferred his single share to Robert Keith
- A week later, Andrew Mole was appointed sole Director, replacing Soyer.
- Robert Pratt was appointed Chief Data Officer in August 24, although from his posts it seems he was gagged from announcing that until November (just after the MOU was signed)
- In Sept 24 (before we were told anything) both Keith and Halley increased their stake in GFIN.
- in November we got news of the MOU.
- A week before the deal was executed, Mole was given 15% of 0M by Keith.
Soyer did a podcast about Aperon TV on 2/3/24, a week or so before Keith took ownership (see link below). It’s VERY WELL WORTH A LISTEN because it is all about connected tv targeted marketing and describes Aperon and its potential customer base.
For my money Aperon was what is now called CIQ. It was built by Soyer with Moles/Pubx assistance and then bought by Keith and renamed CIQ, all with a plan for Mole to run it, and then licence it to GFIN for launch. At all stages Halley and Keith have made sure they increased their slice of the pie.
So, I am convinced that CIQ is well developed, is different to other offerings (listen to the podcast), and has likely been developed in conversation with ad agencies. On that, it’s notable that Robert Pratt left a large adtech firm to join CIQ (Essence Mediacom). I’m also convinced Halley/Keith know, and have known for a while, the potential, hence their increased participation. That confidence will have come from the quality of the product and commercial conversations to date.
CIQ is definitely not being launched from a standing start imho.
https://www.linkedin.com/posts/erolsoyer_im-happy-to-share-that-im-starting-a-new-activity-7132357936592347136-Aemi?utm_source=share&utm_medium=member_desktop
https://open.spotify.com/episode/76GvuPZSPwcSXtIr1eWzRc