Placings11 Nov 2021 12:04
Hi all
Since lots of people are expressing bemusement at the share price and/or at people selling, I thought I would explain a bit about how placings work (according to my understanding):
1. The company (here UFO) instructs a broker (here WH Ireland) to run a placing.
2. The broker (WH Ireland) has a number of existing clients on their books to whom they offer placings on which they are instructed. These clients may be institutions but are most common professional or semi-professional private investors.
3. So the people who were offered the UFO placing will have been WH Ireland clients. Not Bill’s mates. And crucially, not people who are PARTICULARLY interested in UFO. What they are is people who are interested in placings.
4. Why are these people interested in placings? Because they are done at a discount to market price and they hope that they can flip their discount shares back into the market at a profit on a short timescale. Most of the people who took up the placing will not have been looking to be long term holders of UFO; indeed they will have known hardly anything about UFO.
5. As a result of the above, many of the people who took up the placing will sell either prior to their shares being issued (by shorting) or soon afterwards. This is particularly likely when the SP is at or above the placing price. When the SP is below the placing price the placees are perhaps less likely to sell. But even then, they may accept that the discount-placing-flip strategy hasn’t worked this time, take a small loss and move on.
6. The conclusion is that in the weeks following a placing, the share price is invariably dictated by the short term flipping strategy of the placees, which has NOTHING TO DO WITH THE MERITS OF THE COMPANY. Even if this was Tesla in 2018, these people would be selling.
7. After a (variable) period of time, the above will work through and the share price will revert to being dictated by whether buyers and holders like the investment merits or not, so in the case of UFO we would think the share price should rise.
8. But in this interim period, the dynamics of the placing will dominate, at least unless we get some really incredible news.
9. The key for us LTHs in these times is patience. There is no reason in my view to think that what the share price is doing now bears any relation to what it may be doing in a number of weeks.
Hope that helps