Value of BMW23 Apr 2018 12:30
I appreciate your point Numptypi.
Still, as the company hasn't revealed anything re. the value of the contract, it seems a bit early to be dismissing the long term value of the contract from the only source that even revealed there is such a contract with BMW. If it's as good as we hope BMW will likely be putting it into all its vehicles as soon as it can - admittedly, on a rolling basis.
For others who haven't read the piece. This is what we are talking about:
"From discussions with auto industry contacts, I believe the contract is for many forthcoming models (several million cars) and the DMS is likely to eventually end up being standard issue within the instrument cluster of all BMW cars. Given that BMW sells roughly 2.3m cars a year and that Seeing Machines would get approximately US$30 a car, that makes a potential annual income of US$57m a year by 2020, rounded down to US$50m.
Given that in the auto industry the lifetime of a model lasts for roughly 5 years, the lifetime value of this contract should be at least US$125m, though it could be as much as US$250m.
When this news is officially announced I�d expect broker upgrades to be the order of the day. FinnCap currently has an estimate for full year revenues of A$141m for 2020 and Canaccord Genuity has an estimate of A$128.5m � of which only A$24m is from auto!"
A more interesting questions is: "Why is the company content to see the price drop, when providing contract news would see it rise substantially?"
Look at the wording of the last paragraph in the RNS: "This opportunity forms a part of Seeing Machines' current potential sales pipeline, and if won, would not materially change management's overall expectations in relation to likely financial performance of the business in the coming years. At this time there can be no certainty that this sales opportunity will result in a sales contract for the Company. A further announcement will be made as and when appropriate."
It would materially change expectations from 2020 onwards, though. And the last 2 sentences are not completely accurate, I feel.