Argos goes digital21 Oct 2014 15:04
Up 5% and we are still a few weeks away from Xmas.
Staff in Argos stores across the UK and Republic of Ireland will be wearing new uniforms this autumn to reflect the growing role of technology in the store environment, as the retailer unveils a whole new brand identity to support its plans to become a digital retail leader. Argos canvassed more than 1,000 workers across 734 of its stores, who said they wanted a sporty, young and modern look to replace the traditional, more formal red shirt and blouse and plain trousers and skirt. The change comes as Argos has this month unveiled a new advertising campaign – ‘GET SET GO ARGOS’ – which uses energy, colour and excitement, to highlight the top brands and great new services customers can experience at Argos this year. Greater focus is being placed on store staff using technology to help customers select the right product. In more than 700 Argos stores, including Argos’ growing number of digital stores, workers will have tablets to advise customers using detailed product knowledge, videos and customer reviews.