Member Info for Mando_

Same. What's the money good news over the weekend with a rebound next week...
This has been timed to perfection.
Seller beware!!!

Also, the timing of this fud, the day after thanksgiving in the US... Very suspicious.
The II's will be planning to make a lot of money today...

Roo, Just Eat, Ocado doing well.

Volumes are too low for me to look at reacting today. Plus I can't see me being able to buy back cheaper... Too volatile

GLA

My view is if there was a time to be shorting THG is now over. I don't think there's much benefit to pushing this stock down further now. It will only embarrass some II's later, especially following the Numis note and them saying they believe there is significant upside in the price (and that was from 205p). I think 181 is now the support line, and this should move to 185p soon as a new support line. If the price is pushed down again I'd be really surprised. Obviously no-one can rule it out, but I'd be really surprised if an II tries to short the stock or trade the stock a lot lower, when Sofina was clearly happy to buy 12m shares around 178/181p. I think that's why the board here is a bit quiet now. Time to already be loaded up and sit on hands and wait. I'm now holding with a load in at 202.53p average price. Actually, as I was writing this, I see we just spiked from 181 to 185...

I have to say THG's Inhouse marketing and studio seems very good.
I'm pretty sure the THG.com homepage video has been recently updated and it just oozes everything.
It's really good!

I think more II buying is going on. Would love to see another RNS showing buys soon.

https://www.business-live.co.uk/retail-consumer/second-largest-shareholder-retail-software-22245510

Exactly mate. I think I just got REALLY lucky!!!

FTSE100 rallying.
Just jumped 0.25% in the last 3 mins
Currently +0.76%.

Very nice rally on THG in the last 5 minutes also!

I'm fully back in now...
GLA

Something to consider about the Sofina buy.
They bought about 12m shares.
That's more than the last 2 days traded volumes (according to TradingView).
So I'm guessing they were buying the 178 dip and the spike on Friday.
Therefore hoping it's unlikely the price drops below this point now.

Hi NoTry

I've bought back in a bit actually (probably a bit early actually considering the price drops since 12:30).
I sold everything at an average of £1.87601 yesterday and have been buying some back today to average down my pricing. But I've now bought back about 65% of what I sold at an average of £1.84355 including Duty, so I've "made" about 3.2p/share.

If I think it's starting to rallying beyond £1.87, I'll buy back the rest asap, ideally before my £1.87 sell price from yesterday. If it drops further, I'll buy more on a dip.
I still think the price could be pushed down again for a period to 178p again, but I'd rather be in it than miss a good spike like Friday.

Average holding cost for me is £2.12 including losses. I went in originally at £2.99 mid October and bought more as the share recovered to £3.37 sadly, so like many here I'm in a hole.

@Indy, it's not (just) about growing D2C sales. It's about the cost of service, which they can provide massively cheaper than other companies, such as 3rd party warehousing, 3rd party web design software, 3rd party stock management software, 3rd party logistics, 3rd party payments management software, etc. Ingenuity has so many features and benefits for brands. I used to work for a major brand and I can tell you, they're having to spend absolutely millions on it. We made a loss selling on our own platform, because to compete with competition and major resellers on a single brands volumes, it's not cost effective unless you're like an Apple.
Other multi-brand normal etailer's have the economies of scale to have better warehousing and logistics costs per unit, wheras if you are just a brand with 30 skus, you need a simple system ideally. This is what Ingenuity is.

lol I'll think they're trying to average down like us!!! ;-)

Hi Crawshaw,
I was accusing ValuePlay for doing the same for the last 2 weeks as I watched with disbelief at the price continued to decline and I bought more and more. Luckily I did make a very good recovery of my position selling most of my stocks yesterday morning.
I have bought back a little this morning, but consider this, Sofina could be pushing the bot activity to buy up stocks. It may not be over yet... I warned about bull traps. I wonder how many here just bought on the way up and now are in the red on those purchases as the stock has now declined rapidly.
I'm just a retail PI who is currently out of work and trying to make some money whilst I look for a new job. There's no agenda other than trying to make money here.

Like I said, be careful of bull traps.

Hi Knowbodyyouknow. Yes, I sold of a load of stock last week and bought it back before the spike. I sold almost all my stock yesterday also. I wish I'd sold on the way down on Friday but I missed in on weekend away. Now, like some others here I think 178 pricing and below is good. I can see a slow trickle down happening again today below 178 again. Numis got caught saying a target price of about 20% below the 205p price when it published that memo, so those unseen II's could be looking actually at a real low of about 161 potentially. I just think Numis didn't expect to be caught. Then the make a public statement saying there's upside, but behind closed doors I expect their customers are still pushing for that 161 price... Just my thoughts. I could be wrong obviously.

THB I also see this going below 178 again and maybe down even to 161 over the next month.
Shorts closed long term expiring puts last week which gave us a nice spike, but there's nothing stopping them taking out new shorter term positions.
I hoped to see a Director Buy RNS by now. Zilla Thorne has only bought back 29.3% of the stock she sold off in August.
Analysis of key brands on google trends shows search demand is down year on year, including the US brands that THG put onto Ingenuity recently.

I'm a long term Bull as many here will know, BUT I think we're not at the market low yet, and we need to be careful of the bull traps. There were extremely high volumes traded last week below 184 due to shorts closing so I think we're going to see another push down to beyond that low over a little time for the II's to secure more stock at those prices again.

Dermstore looks like there has been a drop in traction based on google trends. October performance likely lower than 2020, which makes sense to be honest considering lockdowns last year vs this year.
https://trends.google.com/trends/explore?date=all&q=dermstore
Lookfantastic search looks good and with potential vs last year.
https://trends.google.com/trends/explore?date=all&q=lookfantastic
Cult Beauty also looks a little down year on year in october
https://trends.google.com/trends/explore?date=all&q=cult%20beauty