This Loss & That...21 May 2020 15:35
I have to chuckle at the self-importance with which we're warned that the accounts will show X amount as a loss. Those with a seeing-eye will know that the greater majority of this "loss" is actually cost of investment into new recordings. The actual value (as opposed to cost) of the recordings is in their future money-making potential, so not really a loss at all. The idea that somehow the company is going to fold because of these losses, or that these expenses are not necessary, or even that its a reason not to be investing here, is, quite frankly a bit too simplistic or plain absurd.
It's amazing how people pick up on half a story and just blow it out of all proportion. If it wasn't worthwhile investing in MVR then the vigour behind the recent £12M inflow was just a figment of everyone's imagination. The stock in trade of this company is its recordings library and it will rise or fall on the sustainability of that resource. There won't be any big buyers out there ready to pounce until the library becomes self-sufficient, at least big enough to satisfy ongoing demand _after_ all the free-stuff has been experienced. Eventually, live shows will draw the people and (bigger) money in, but unless the library can satisfy their ongoing enjoyment, there is a huge risk of a negative backlash. It's the main reason why there's reticence over exposure too soon.
So, if the library production costs are shown as losses, even 10M quid's worth, there'll still be around £20M with which to strengthen the library for a further year or two yet, even with no income at all. In that time, despite CV19, there should be some sort of subscription model in place, some sponsorship deals struck and some advertising revenue to boot. All this while MVR relies on the recording artists and their fans to spread the word for them. What we don't yet know about is how the big players will deal with their current involvement as investors.
Whatever, it's still not a bad company to be invested in, is it?