Trust Versus Impatience21 Apr 2020 18:57
Whenever I come to read the messages on this board, what strikes me is the level of distrust in the BoD and the impatience of some who simply refuse to grasp a very well known marketing pitfall. Yet people are here discussing the company as if they are experts in the field and happy to publicly denigrate the performance of a chosen few on the BoD.
Questioning is one thing, but attempting to undermine is quite another, and a far more serious matter. Some posts just make your heart sink because they are designed to do nothing more than give nervous investors the jitters. It's easy enough to pick them out, but it's even more dishonest of the authors to then be claiming simple questioning when that is not their motive at all.
This company have managed to assemble some very serious players in the game of bringing a new technology to market, and making it a success. That assembly is no accident! So, what's the question, when there's a delay? Is a charge of them not knowing what they're doing valid? Personally, I don't think so. I'm very happy to trust their judgement. I don't think I'm alone, as I don't recall a row over salaries at any time. You only have to read some of blinding RNS announcements for a tiny company to know its management is pretty sound.
There is a very good reason for the delays. It's an acknowledged marketing trap within an emerging industry that is probably the most scary. It comes down to one prime factor, customer expectation. If you put your company out there by building a user expectation, then boy, oh boy, do you have to follow through! The biggest stumbling block is that new customers, especially those viewing on mobiles at first, will have an inbuilt expectation of what they can receive through 2D video and MP3 sound - in other words access to an almost bottomless pit of recordings, yet only a miniscule fraction of these also exist in 4K 360 VR.
MVR can only survive if they can manage the initial disappointment and carry users on toward their vision of the future. Yes, participants will probably be blown away by their new experience and could get to hanker for a better viewer. However, in a culture where everything has to be "right now" and they find there's nothing yet to satisfy their ongoing use of the tech, then news of their disappointment will travel faster than any good news, and stick. The potential VR tech upgrade sale will also fall through. It's a very delicate balancing act and again, for us investors, it comes down to trust.
I'm far happier to listen to (follow) the expertise being given to the BoD than I am to acknowledge impatient agitators on this board. I don't envy the BoD decision over when to press "Go!" - too soon could be disastrous!