RE: IAB NewFronts - Now Live to 2nd May30 Apr 2024 07:15
Hi saxman303,
I'd sure love to see some figures to, but all its going to tell us right now is how much cash is left in the bank & rear view revenue numbers. That will help give us a sense of how long the current cash will last nothing more.
What it won't do though is tell us what's going on right now or is projected to happen over the next few months revenue wise.
"Programmatic" is the key because if you look at the Presentation from August 2023 page 16. That explains the massive difference between "Manual" mode where 30 campaigns with one broadcasting partner would bring in $10M of which we'd get $2.5M less costs etc compared to "Programmatic" where a CTV partner might bring in $136M (once fully up to speed) of which we'd get $34M less costs or a SVOD/AVOD partner which would possibly bring in $100M or $25M to Mirriad less costs.
The differences are just massive in scale. Even with "Programmatic" just starting to build up sales it would be no time at all before it passed what "Manual" can give us.
So all eyes should really be on learning if Programmatic is still on course with that 1st Customer & when Clients 2, 3, 4, & 5 are likely to go live & generating revenue.
I think 2phevs is so right that we've missed this "Mirriad's Inside" stuff, its only now that the Amazon piece of the puzzle looks to be fitting into place, that we can see they are working inside a number of these massive players & have been for sometime without us comprehending it.
If & its still a big if right now, Amazon & going live with Programmatic & it starts say 1st of June, then its a total game changer, the revenue stream will increase considerable in a very short space of time.
LOTM