Member Info for LOTM-13

Hi TheSoundMan,

My order finally got filled at 8:25, so that's the 1 Million.

Next target is a trading bundle, but I need to free funds up from elsewhere to do that, so the floor is all yours.

Good Luck

LOTM

Hi TheSoundMan,

Welcome on board :) Glad you enjoyed the reading.

You got the 100,000 I was after but my account login froze & by the time I actually got logged in it wouldn't give me a quote for 25,000 nevermind the 100,000 I'm after.

I've got a limit order in at 2.11p now & my 100,000 at that price still doesn't seem to be getting filled either ! :(

So not my day by the looks of it.

Good Luck

LOTM

The other thing I've been thinking about again was regarding the business model -

https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August 2023 presentation.

Page 7, is saying that if 2.4% of advertising were to shift to VPP by 2026, it would equate to a $2.5B opportunity & if Mirriad had 20% of partners signed up it would give them $125m (that's $500M split with 75% going to the Content providers & 25% to Mirriad) that's £100M gross.

However that's potentially not a win win win all-round situation because if Advertisers were to simply switch part of there normal TV ad spend budgets directly to VPP the Content providers wouldn't be any better off they would in fact be slightly worse off having to share part of the revenue with us. They'd need the shift to come from other forms of advertising.

Advertisers would be pleased though because they were getting better value for each $ spent.

Last week CNBC outside contributors were pointing out a trend seen in USA Q1 company results, namely that digital ad spend had increased significantly (without giving a rough % increase) & was going to continue to do so.

So instead of Mirriad looking for a shift (or re-allocation of existing budgets) in ad spending of 2.4%. It might be better to say that Advertisers are so impressed with this new form of advertising that they are allocating say 50 - 60% of the increase in budget size to VPP.

Now if we say "significantly" is a 5% overall increase ( I think it might be a lot higher than that, but lets go with 5%) Then that would equate to between $2.5 - $3 Billion (5% of $106B = $5B & then 50 - 60% of that). So back to the same figures Mirriad was using but expressed differently :)

Which truly would be a WIN WIN WIN all-round situation.

And if VPP maintains its compelling effectiveness at that scale, then its highly likely they will get the lions share of any budget increase the following year (& VPP will be on the budget roster after year 1).

GLA

LOTM

I've been thinking about some of the feedback from Sunday & done a bit more research myself & I'm currently 80% certain they will need to raise more cash to see us through to break-even.

However I thought of a novel way of getting access to that cash without causing any share dilution.

So I hope the BOD read this idea so they could implement it, if they haven't already thought of it themselves.

When they next sign up Content providers be it in the USA or Internationally in the next couple of months, they should structure the initial contract as so.

The content provider will advance Mirriad either $2.5M or $5M on the signing of the contract to help cover initial system integration & "Programmatic" costs. Mirriad in return will not be entitled to receive its share of ad revenue from the agreement until the Content provider has recovered that same sum of money from what would have been Mirriad's entitlement to it. If the Content provider hasn't received enough revenue to cover the said sum 18 months from the said date, then Mirriad would make a one-off payment to cover the difference & the contract would then continue as originally envisioned.

This way Mirriad has the short term cash it needs to help see it through to break-even.

Yes it means revenue from these new agreements is going to be pushed out in time & might look like it could cause a problem, but remember in the meantime the 40% of USA providers signed up are going to be generating significantly more revenue as it becomes more widely adopted & used. That cash is going to the bank balance, because the running costs of the business are being covered by the advances. When the advances are spent, the company will have cash in the bank to fall back on.

LOTM

I found this https://www.mediavillage.com/article/upfronts-digital-newfronts-and-podcast-upfronts-calendar-for-2024/

the list might have changed slightly since the 13th of Feb 24

May 1 at 9:35 PM TripleLift - NewFronts

May 13 at 3:00 PM NBCUniversal

May 13 at 5:00 PM Canela Media

May 13 at 9:00 PM Fox Television

May 13 at 11:00 PM Telemundo

May 14 at 3:00 PM Amazon

May 14 at 4:30 PM TelevisaUnivision

May 14 at 9:00 PM Walt Disney

May 14 at 11:30 PM Screenvision Media

May 15 at 3:00 PM Warner Bros. Discovery

May 15 at 7:00 PM Netflix - Two Day Event

May 15 at 11:00 PM YouTube

May 16 at 7:00 PM Netflix - Two Day Event

We will just have to see in which one / ones Mirriad appears

Found newer articles showing the following individual ones.

In addition to Telemundo presenting at NBCUniversal’s upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards.

https://www.adweek.com/convergent-tv/telemundo-upfront-snl-marcello-hernandez/

Amazon Morning of 14th May

https://deadline.com/2024/02/amazon-upfronts-advertising-streaming-may-2024-1235834468/

Warner Bros 10am 15th May

https://deadline.com/2024/01/warner-bros-discovery-upfronts-advertisers-may-new-york-1235796488/

LOTM

Hi chrishutch,

Company could do with a big week, that's for sure.

"A update early next week, possible contract news, too." was your comment late last week, I'm guessing things have slipped a little & your looking more towards the end of the week now instead ?

GLA

LOTM

Hi 2phevs, & extrader,

extrader,

I found this from last year https://www.lse.co.uk/rns/MIRI/ltip-option-awards-and-pdmr-dealings-ofdc54w1tjyqft6.html which gives a lot more details regarding the recent awards, but not the historic one & last year's results announcement from 7th June doesn't list the older ones etc either.

So the CEO took a 10% salary cut last year & will get 1.5M shares for zero cost in effect (0.001p) on 19th July this year. That same day around 9M shares options will have reached the qualifying mark & directors & staff will then be able to exercise them at 3p if they so choose. That would bring in around £270,000 in cash but give a real fill-up for sentiment at that time.

2phevs, sorry I was meaning more about commenting on the directors & when & how they arrived at Mirriad etc.

Nervously looking forward to seeing what tomorrow brings!

GLA

LOTM

Hi extrader :)

I should have added that they probably can't buy any in the open market because of all that is going on for quite some time now.

Starting with all the Content providers they've signed up but haven't been named yet, not to mention still negotiating with one of the top 3 which is 15% or over of the market so that will be deemed price sensitive for sure.

Which ones are signed up to "Programmatic" & which one is about to be revealed as having gone live & bringing in new avenues of revenue.

All the things they are hinting at that have clearly been in the works for some time.

But Yes they could have & probably should have dug a bit deeper when the placing occurred last year & got themselves to between 3 & 5 million each back then.

I'm not stopping at 1M by the way, that's just my initial long term holding number, I'm going to buy a trading parcel as well, so as to trade it in due course & increase that 1M number by re-investing the profits, until it gets taken out. That's the plan.

GLA

LOTM

Hi extrader :)

Welcome :)

I don't know if you've had time to view all the links etc or not ? Its worth doing especially quite a lot of the blog posts because there is so much going on in so many different directions.

To be honest that's one area I perhaps should have done a bit more research on & haven't (directors & salaries not like me to miss that topic either - with it being one of my pet hates).

Yes I was aware that the directors were a bit light on "skin in the game", however they have a quite a few options, when I researched that topic a little further see https://www.lse.co.uk/rns/MIRI/ltip-option-awards-and-pdmr-dealings-c7v2b9oyfk06v2k.html which made me feel like they are incentivised enough if not a little too much to be honest! when I read it. & being a late arrival its hard to complain about it being on the high side.

I also thought, well if the share price goes up, the directors can show there confidence in the outlook of the company by exercising some of those option in the near future :) It would also help boost the bank balance without there being any more dilution. So a double boost.

Perhaps 2phevs or MrTaylor194 might like to comment on the topic in the meantime?

Good Luck

LOTM

Hi Wilks8,

The Wilson & Sons 1st Quarter results are due 7th of May & they should be pretty good compared to Q1 2023 especially the container terminal revenue etc.

Will be interesting to see if they go to quarterly dividend payments ! then hopefully OCN do the same to stop the massive share price drop each time.

& watch out for the April monthly figures there going to be some special ones in there! :)

------------------------------

If you want to have a look at another share that I think is very special indeed ( I only discovered it on 8th April) its called Mirriad code MIRI & research it then please do, but go to the CNE chat first of all because I posted the story there, with links etc & it will make your research much easier.

I believe the market cap should be multiples of where it is right now ....... like 10 fold inside 2 years

That will give you something to do on a Sunday !

& hope to hear your view on it, or see you on the MIRI chat thread soon!

LOTM

Morning Mozax,

I hate to think just how many shares you & 2phevs own!

The more shares that are in sticky hands the better, because one day soon the day traders will arrive in force ( & I've just found out it has a OTC listing) & so will the American's, by that route or directly. Probably as soon as the 1st of these TV upfronts presentations takes place as the put AI & Mirriad together.

I'm very much a cynic to, the trades around 2pm - 2:04pm at 1.8p & 1.798p look very strange more like sells than buy, yet instead of the price dropping after them it rose!

2phevs, posted the link at 2:16pm so it could have been in sight before then.

Now maybe the MM's had loaded up & wanted a bit more margin this time & hence raised the price a bit ? I'm just guessing or they know that seller is done for now/ for good.

I'm hoping we get a few more days without an RNS.

Good Luck All

LOTM

Hi CR888,

No problem, Mirriad's problem is that its totally flown under the radar for so long, personally I'd never heard of the company until the 8th of April, but dig deeper with the help of a couple of oracles on where all its tentacles go & suddenly you see a £100M+ company staring you in the face & I'm not just saying that.

go here https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August 2023 presentation.

Page 7 & you'll soon get the idea, but it might not be for you.

As for trends, well Helium is the one that will definitely explode, trouble is no-one yet has found a viable source of it. Yes exploration is now occurring but all the targets have unanswered question including London listed HE1 & HEX so not worth going there yet, but Helium is a dead cert because of the absolutely dire need for it.

If I come across anything of note I'll let you know.

Good Luck

LOTM

Hi CR888,

Re

"Darktrace is Sexy...........whether 620 p or 820p .....where to invest the proceeds.... which UK listed funds or Shares are low now with a 25% upside or more , within next 12 months ??? your top 3 ideas???

AI Cyber/UK the leader in big industry in UK

https://sponsorcontent.cnn.com/edition/2024/ukdbt/cyber-scaleups-are-experiencing-significant-growth-in-the-uk/?utm_medium=cnn&utm_source=hpnat&utm_campaign=ukdbt_A3_emea "

It might not tick all your boxes, but will for AI & the potential upside is multiples of your 25% target. Mirriad - MIRI

I know its small right now but worth checking out, has a collaboration with Microsoft & Microsoft have done a webinar with them that has yet to be published. They have 40% of USA Content providers signed up & talking to another of the top 3 that would take them to over 55% of the market.

Some of those Content providers are going to showcase the Mirriad solution in there highly anticipated TV Upfronts 2024 presentations in May, starting possibly on May 13/14th, can't be sure because Mirriad has never officially named the signed Content providers. & yet here we are, where some of those Content providers are going to reveal themselves.

Good luck with your research & hopefully a better offer price for DARK

LOTM

Hi 2phevs & MrTaylor194,

Just to let you know, I reached out to a few posters (many are not LSE users) to make them aware of Mirriad, so you might see a few newbies around with questions !

I've told them your the Mirriad information oracles !

So hopefully you'll be as helpful to any of them if they come as you were & are with me. 2phevs (especially)

May is going to be a fascinating month for sure. I sense there's going to be a lot of official & unofficial news flow & hints of what's just around the corner.

Thanks & Good Luck

LOTM

Hi saxman303,

Your not the only one who can't work out at what point in time it will reach break even.

We really don't have any solid numbers to go on yet & there in lies the problem.

Will it go down in price, if people see a clear path to profitability ?

And your assuming they will do any cash raise via a placing. What if they issue a 15% 1 year loan note instead, or are able to get a short term loan ?

Remember the first Programmatic revenue is forecast to occur inside the next 2 months & it will then grow with that Content provider for the rest of the year & 4 more are likely to be active in Q3.

The business model - the investor part of the website isn't good, but go here https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August 2023 presentation.

Page 16 & you'll see all the additional revenue streams it will open up that "Manual" mode doesn't give.

I only just found this https://www.linkedin.com/posts/mirriad_mirriad-is-excited-to-share-some-big-news-activity-7170820927352516609-h1ka (wish they had used one of the Thunderbirds instead, & assigned a particular Thunderbird to each Content provider).

That same announcement in its RNS form said this

"Stephan Beringer, CEO of Mirriad, said: "This lengthening line of agreements with US 'majors' or 'super-majors' shows that the 'Mirriad-inside' strategy of integrating in-content advertising across the entire TV and video media ecosystem is gaining significant traction. Focusing on the biggest players in the largest market in the world is steadily creating a sea-change in the scale of new partners and establishing the Mirriad ad format as a new industry gold standard. Adding to the new partner agreements signed in Q4 2023, Mirriad's access to the US TV advertising market has just grown from less than 10% to almost 40% and we are now working with seven out of the top ten media companies in the US. Negotiations with another US major are also progressing.

"Programmatic integration with this Partner's streaming platforms is in active discussions already, and this is expected to enable significantly shorter lead times, automated transactions and increased volumes. Our focus for the past two years has been on developing a programmatic solution as this will enable us to scale revenues significantly. I'm excited that we are in touching distance of achieving this."

I think the bottom is probably in place now, I'd love to be buying more super cheap shares that's for sure.

Good Luck

LOTM

Hi Wilks8,

And I forgot to say the OCN Investment returns have been truly awful.

If they'd invested the cash back in 2007 into the index they quote instead, then the investment portfolio wouldn't be valued at $330M it would be north of $850M, plus all the management & bonus fees paid !

LOTM

Hi Wilks8,

Steady on ............ "investment returns through the roof, succulent divi in June " you need to learn what's what.

Wilson & Sons doesn't have an investment portfolio like OCN does, it does have investments in a couple of tech start-ups & that's about it.

No they wouldn't get the OCN dividend in June, they would only get about 35% of that amount because Wilson & Sons has already paid our 2 dividends that OCN didn't pass on to us & are lumping the 3 together & short changing us OCN shareholders at the same time.

GLA

LOTM

Part 1

I thought I'd share this off-topic share with you all, because I know most of you here have been long term investors & are happy to hold a share for many months or years.

------------------------

Full discloser - I'd never heard of this company until 8th April 2024 & to be honest its not really my thing (as I'm not a techie & much prefer exploration stocks), but I'm finding the opportunity totally compelling.

Its a company called Mirriad - AIM listed under the code MIRI

I've been buying it in small chunks for the past couple of weeks knowing I could get caught out at any point, but at the same time waiting for the price to drop. My average price is around the current sp now ie 2p & I have bought 900,000 shares so far ( I will get to the 1M mark on Monday - 0.2% of the company)at prices from 2.25p to 1.74p & the latest 1.98p just before market close on Friday.

------------------------

When it originally listed it was valued at about £65M & its technology was used to add/place things into films.

Now its valued at just £10M & its technology is used to do virtual product placements in Ads.

In the middle of last year it changed its business plan, so as to concentrate virtually all of its efforts on the USA advertising market - the biggest single market in the world. It had £9.8M in cash at 30th June 2023 & budgeted for £0.7M per month in cash outflow which would see it through to the end of Aug 2024. We've still waiting on the 31st Dec accounts but they did announce that they had £6.1M still in the bank (£0.5M better than projected at that point).

Part 2

By October they had signed up 7% of the Content providers, by early December that had reached 25% & in early March 2024 it was at 40% & they are talking to one of the other top 3 three providers which would take them to over 55% of the market (they have 6 of the top 9 signed currently).

If you want to research it, then go to https://blog.mirriad.com/ there are lots of really good articles there to read just to give you a flavour of it. There's also a couple of really knowledgeable people on the LSE website chat board that I also use that help fill in the gaps because the company's tentacles are everywhere.

The problem is time is now limited -

Why is time limited ?

Well the company tends to use LinkedIn to hint at what's about to come ( as well as the blog posts).

On the 9th/10th April the CEO posted about a webinar with Microsoft https://www.linkedin.com/posts/mirriad_stay-on-the-lookout-for-a-webinar-with-microsoft-activity-7183852657910898688-gdWx & it coming out "Soon" its Microsoft's so they will dictate when its released - I'm sure it will discuss there collaboration around AI & this virtual product placement.

Then on Thursday the CEO posted this https://www.linkedin.com/posts/mirriad_mirriad-is-pleased-to-share-that-our-virtual-activity-7189223402392424448-CWH1 which is basically saying some of the Content providers are going to reveal the product at TV Upfront 24 which starts 13/14th May. This is the event where the Content providers reveal there autumn programs new series etc etc & is a highly anticipated event.

Until now they've not even revealed which Content providers have signed up ie kept it secret & yet now some of the Content providers have decided to go public with the news!

When you read through those blog posts you'll understand why there doing it, advertisers are probably demanding it, when you see the independent 3rd party market research on this type of advertisings & its success.

Amazon has been seen in recent posts & one of Mirriad's key contacts was at a AmazonPrime premier on Thursday night in Germany https://www.linkedin.com/posts/sandra-freisinger-brandedentertainment_primevideo-maxtonhall-maxtonhallonprime-activity-7189591480062148608-ZlE5?utm_source=share&utm_medium=member_android it was after that got posted on Friday afternoon that some buying of the stock occurred.

Part 3

The Auto sector has really embraced VPP see this Toyota/Lexus information

https://www.linkedin.com/posts/mirriad_toyota-gets-94-ad-awareness-with-mirriad-activity-7185948779563433985-5yAy

They have also ran recent campaigns in the USA for Nissan (delighted with the result), they've also ran them for VW & Opel in Germany ( I don't know if for VW in USA yet)

This lady is important & runs a special part of of the business.

https://www.linkedin.com/posts/mirriad_top-women-in-media-ad-tech-admonsters-activity-7186358467819941890-YWwB

The business model - the investor part of the website isn't good, but go here https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August 2023 presentation.

Page 7, is saying that if 2.4% of advertising were to shift to VPP by 2026, it would equate to $2.5B & if Mirriad had 20% of partners signed up it would give them $125m (that's $500M split with 75% going to the Content providers & 25% to Mirriad) that's £100M gross & that's before you even consider that they have 40% of the market signed up already, not to mention the rest of the world opportunity to come after that. Gross margin is meant to be high (85%) but really need to see if it stays that way, even at 50% net you'd be talking £50M profit for the year or 5 times the current market cap.

Now they may need to raise more cash to see them through to break-even but I can't see it being any more than £5M max & it might not be in the form of equity. Hard to tell right now.

I'd say a £100M market cap is a pretty achievable target inside 2 years, if not soon. As long as it doesn't get taken out in the meantime & sadly there are numerous potential candidates. Hence why you want long term holders onboard.

They have patents in place etc for there product & https://blog.mirriad.com/mirriad-awarded-tpn-gold-shield-status is another barrier to entry

"Programmatic" is going to take them to another level ! rather than doing things "Manual"

Thanks for you time & Enjoy your research !

Should any of you have any questions then I'll be happy to try & answer them on the MIRI thread where 2phevs (especially) & MrTaylor194 reside.

GLA

LOTM