Member Info for LOTM-13

Hi Bentley43,

Sadly your 2 days behind with that link! it was on there blog site on Monday.

We continue to just sit & await for the annual report or some other catalyst that shows more insight into how the company is doing or expanding, like the signing of the other 15%+ USA content provider. Or that programmatic has gone live with at least 1 of the 5 content providers on time & is now generating cash & thus the ramp-up of revenue is on its way.

I've noticed a couple of adverts in the UK already where the Olympic games are featuring. That's 3 months ahead of them starting! So it seems to me that advertising spend is on the increase, the question is how much of it Mirriad will be able to capture.

Clearly the seller is not done, but I'm also not finished buying yet either, although I'm only mopping up a fraction of what they are selling.

GLA

LOTM

Hi pickedpeck ,

The CEO got the company in between a rock & a hard place. It was all of his own making.

Who demanded a USA listing him.

That same USA listing that meant he got the company trapped between what you can do on the LSE & what you can do in the USA.

He's the one who turned the buy-back on & off at his own whim.

If he had thought it through he could have solved the dividend/share buy-back issue when the yield on the stock got silly. Sadly he only got part of the answer at the very last minute.

What they could & should have done, was not listed in the USA, stopped the normal dividend payment & turned it into a special dividend & share consolidation each quarter. The dividend would either be frozen at that set amount (per share) for the rest of the year & would then increase by say 5% for year 2. All the saved dividend's would be used to fund a share buy-back program which activates if the share price is below X price. So the total cost of all this was exactly the same as the total cost of the dividend previously.

Anyone daft enough to be shorting the shares would soon feel the squeeze & leave the scene.

If anyone doesn't get it, then lets start of with the share price at 70p back then & 1 billion shares in issue & the dividend 3.5p for Q1. After the payout there are 950M shares in issue (3.5x20 =70p hence the 1/20 of the shares removed (50M).

Those who want to have the same amount of cash invested in the company need to buy additional shares on the market to return there holding to its previous level. They are also competing with the buyback program if the shares are below say 70p in Q2, 72.5p in Q3 & 75p in Q4. Market made aware of the trigger levels in advance for transparency.

Q2 dividend is 3.5p & share price is still 70p, This takes @ another 47.5M shares out of circulation + any buy-back ones.

Q3 divi 3.5p per share & share price 73.5p This takes out @43M shares + any BB & now just 859M max remain.

Q4 divi 3.5p per share & share price 73.5p thus another 41M + any BB ones are taken out. leaving 815M shares max.

The NAV per share has now increased considerably if it was £1.2 before its now £1.466 or plus 22%

If the share price is driven down at the ex-div date even more shares get taken out making it even worse for the shorters.

That's what they could & should have done but couldn't due to the CEO's USA vanity.

LOTM

Someone clearly doesn't like what's going on dumping stock this afternoon in the 3.6p's

Company maybe taking on quite a few members of staff in the past couple of months & attended lots of conferences spending share holders money in doing so, but they haven't come back with anything tangible yet, in terms of cash generating contracts or news that proves the company has finally turned things around.

LOTM

Hi EdwardSeaton,

You don't get it, there not interested in what the share price does, because there not selling, there in it for the long haul. That's another 10, 20, 30 years or more & possibly passed down to another generation as well.

I forgot to include something when talking about salaries/bonuses etc & I've closed down the files I had open & can't be bothered to re-open them to get the exact amount.

In one of them, LAS I think it was, it outlines Sir M Hellier's salary which was around £200,000 but he also got "office services" ie use of an office & all the things that go with it worth at least £300,000 to run the rest of his empire. Private or minority interests in public PLC's etc.

That will have been passed down to Andrew, John & the rest of the family. They gain so much more than just the headline numbers & those caught in the trap, fund 40%+ of it all annually.

It will be interesting to see how much John gets paid by BISI & Andrew by LAS for there directorships.

LOTM

For anyone interested go to https://www.mirriadplc.com/

& on the investor section play the "SHOWREEL" (just above the share price)

Its quite interesting in itself, as to how Mirriad developed the technology in the first place, as it was made for the film industry. After it has played it will give you the chance to view other stuff in the window, the one on the left had side is Mirriad 2024, if you play that & stop it at 20 Seconds in you'll get to see what I was talking about for the Nissan Electric car. How the AI rated everything in the scene & Nissan obviously felt that was part of there target market for the car.

I think at 40 sec in it show C4's First Dates show ........

LOTM

Hi 2phevs,

I was worried you'd done a runner !

Which would have left me dumbfounded with the loss of such a source of information on the company.

The Blogs they are putting out are really useful sources of information, I sometimes gain more information from them 2nd or 3rd time round of reading or viewing.

I'll need to find it again but the one about the breakdown of the scene, with the Car above it a group of guys, where they list the demographics of those in view, clothes, the lot. The amount of AI that must be going on in the background to find the right target scene that fits exactly what the advertiser wants is incredible.

And the latest blog pointing out that there might be 6 to 12 opportunities an hour for the content provider to slot in & earn extra ad revenue just shows the number of possibilities out there for Mirriad to earn revenue from is amazing.

The only bit that is letting them down now is the investor side of things. They need to up there game in that department with actual numbers so that investors can see what's happening in terms of increasing views & product placements month on month & then that turning into growing monthly revenue.

LOTM

Here is the latest blog post & interesting read

https://blog.mirriad.com/how-content-owners-media-companies-gain-a-competitive-advantage-with-virtual-product-placement

Written by 2 Mirriad names we've not seen before!

What's happened to 2phevs ?

LOTM

Hi Mozax,

Someone manipulated the price at the close on Friday, it was the 2nd time last week.

I've just bought another 100,000 at 1.8p at 16:12

Good Luck All

LOTM

Looks like they have allocated £10M for the buy back for the next year.

Instead of just spending a certain amount of cash each day ie £40,000 someone has come up with the idea that 3,750 shares will average out at that amount over the year !

Certainly not the biggest of buy-backs but they want to have plenty of room to make another acquisition when the right opportunity presents itself.

LOTM

Hi EdwardSeaton

You don't seem to be separating salary & bonus as 2 separate things.

They are not going pay there salary as a dividend, because that would mean having to distribute wealth to the minority shareholders.

Bonuses mean rewarding themselves, for a job poorly performed in 2022 & no-one else. £2.6M disappeared out of the company's assets that way. All shareholders got was a mere £2.38M between all of them.

You seem to think the Helliers share holdings are worth £30 or £40M which is simply not the case.

The net assets of LAS along with its 41.52% of BISI & 50% of Dragon + another 41.52% of 50% = @ 71.5% of Dragon in total. Are worth £32.56M of which 56.5% belongs to the Hellier family, ie under £19M.

We'll find out in the next few days roughly how much the whole business was worth at the end of Dec 2023.

LOTM

Hi saxman303,

Sadly its really hard for us to tell right now just how well they are doing, we just get to see the tip of the ice berg.

I was & am hesitant to just translate signed deals into near-term revenue, because from past experience with something else that related to apps, it took time to integrate with each of there system, then have it tested, then users test, promotors test it & then you start to see the build-up in numbers & that all takes time.

The advantage this time around with Mirriad is that a lot of the Multi-billion dollar advertisers have already tested the product, they know what a difference it can make to them & I'm sure they are ready to commit much larger sums of money to this form of advertising. However to do that they need the right opportunity that fits there product profile. So I think the hold-up will not be on the advertiser side of things & monetising that. Its getting access to the Content providers library's & the AI building up a comprehensive list of placement opportunities that can then be shown to the various global advertisers.

A lot of the Content providers were signed up mid Nov to early Dec so they've had like 4 months to get the systems aligned, which they've probably done. The next step is the programmatic rather than manual side of the equation. Some of them have been testing/adjusting/enhancing it for nearly 6 months now &only 1 of 5 is meant to be generating revenue for us before the end of June. This is where the real money will be made. So they need to get it right & once it works properly for one it should do the same for the others.

In the meantime they can run these Manual campaigns to keep the revenue flowing in.

The L’Oreal’s Mugler - campaign from October if you read the article, it says lesser known Artists are wanting $40,000 & better known ones up to $0.5M

The other interesting point I noted from that article https://www.nexttv.com/news/mirriad-inserts-virtual-billboard-for-mugler-into-coi-leray-video

is this "Hernandez said she worked with the director of the music video to leave a space open in the shot, and the Mugler billboard with Schafer was inserted digitally." In other words Mirriad did more than just insert the ad in the video, it was involved with the video director before the video was shot, to create the right opportunity for the advertiser.

I'm hoping we get Q1 numbers in along side the annual report to 31st Dec 2023, that would give us sales for the period & the 31st March cash number.

Hopefully we get that other content provider deal over the line soon (but not until we've all topped up!) & that takes us up to well over 50% of the USA market. Once they've captured that then they can look to expand overseas, but I think that is already happening on a much smaller scale due to the overseas assets of those already signed up in the USA.

The product looks idea for just so many things, Auto's, perfumes etc, food & drinks, credit cards to na

Hi Walkietalkie :)

MIRI isn't for a short-term trade its a buy now & hold for the re-rating that will come. I've just posted some research on it since friday night.

Absolutely worth your time going through the links in them, you'll understand the business much better from those blog posts.

There maybe a capital raise in June, but I'm getting the feeling the product is changing the advertising landscape so much in the USA that the £££'s are rolling in quicker than we can see. Wish I had the Q1 numbers but still waiting on last years annual report 1st of all although we know roughly the cash & revenue numbers.

I'm going to really stick my neck out & say its Market Cap is going to increase at least 10 fold from here inside the next 2 years (provided it doesn't get taken out before then) ie from £9M to over £100M & Yes I'm pretty confident that will happen, but you still need to do your own research etc.

Good luck with your choices

LOTM

On a footnote I've managed to find out the Autobrands article was from 28th March 2024

https://blog.mirriad.com/virtual-product-placement-and-brand-awareness

And the https://blog.mirriad.com/virtual-product-placement-in-cultural-events was from 11th March 2024.

This is earlier https://blog.mirriad.com/virtual-product-placement-music-videos - AT&T amongst others although I think its probably from Q4 2023.

LOTM

I think these are a really good read for anyone new or just starting to look at Mirriad. Seriously worth taking the roughly 15 mins to read them.

https://blog.mirriad.com/mirriad-expands-vpp-reach-new-partnerships

https://blog.mirriad.com/using-virtual-product-placement-to-solidify-your-brand-voice

https://blog.mirriad.com/virtual-product-placement-and-brand-awareness (this one is about Auto Brands highlighting both Lexus & Nissan) Having just viewed it, it would appear that there has been a lot more VPP (Virtual Product Placement) going on than we realised, I'm guessing in Q1 2024.

https://blog.mirriad.com/the-advantages-and-challenges-of-virtual-product-placement

Having read them, I'll be buying more early next week.

LOTM

Mirriad worked with L’Oreal’s Mugler fragrance brand to place a virtual billboard featuring spokesperson Hunter Schafer from the HBO show Euphoria in the new video for hip-hop star Coi Leray’s song Players celebrating female empowerment.

https://blog.mirriad.com/virtual-product-placement-in-cultural-events

Here they go into the details even more (yes it is from October 2023) but shows where they were heading

https://www.nexttv.com/news/mirriad-inserts-virtual-billboard-for-mugler-into-coi-leray-video

2phevs & MrTaylor194

You didn't happen by chance to get to see the results of that Kantor study ? I clicked on the link but sadly it goes back to a 2022 study not the video data :(

hmm this might be the data although I came across it looking for something else

https://info.mirriad.com/hack-to-the-future

Its well worth playing the Mirriad video at the bottom :)

LOTM

Principal Scientist

Fusion Antibodies plc - Belfast

£36,829 - £49,404 a year

Hi Darkryder,

It say the institute is in Maryland, so I'd say UK + 5 hours = 5 PM UK Time.

LOTM

New Job - Senior Health and Safety Scientist.

Past Job History

pHion Therapeutics Graphic

Senior R&D Technician

pHion Therapeutics

Jul 2023 - Present 10 months

Belfast, Northern Ireland, United Kingdom

Fusion Antibodies Graphic

Senior Technician

Fusion Antibodies

Mar 2022 - Jul 2023 1 year 5 months

Belfast, Northern Ireland, United Kingdom

Queen's University Belfast Graphic

Research Assistant

Queen's University Belfast

May 2015 - Apr 2022 7 years

Interesting comments re the latest re-hire ........

Paul Warwick

Sales Director Ohrid Organics

8h

This must imply an improvement in the business recovery. Happy days. About time the investors stopped selling their shares.

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Lyndsey Cusick

--

9h

Congratulations 🎉 in your new role Conor. Glad to see you back 😊

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Cian McCrudden

Head of Vaccine Development at pHion Therapeutics Limited

11h

Congratulations Conor!

Hi saxman303

It's always hard to say what a share price is going to do in the short term especially if there is a seller out there for whatever reason & yes at the moment I do believe they are going to need more funds to see them through to break-even. I'm currently looking at a figure of £5M but I'll be adjusting that once we get an idea of how Q1 went. If there on a really good growth curve they may well be able to borrow some of that money, or issue a 1 year loan note with a high interest rate of say 15% just to get them to that break-even point.

I've just been buying small amount to try & get a decent average price, ahead of the next piece of news which could drop in any day now & could be the catalyst for the shares re-rating substantially.

So far I've bought 600,000 shares & I've got an average price of about 2.075p a share. My intension is to get that up to 1M shares in the coming days. As I free up cash from elsewhere because this could take off at any time.

If things are on course with the numbers, then I'll be buying a lot more than that, I'm trying not to get to excited about it because I do see massive potential for a multibagger here but I want the numbers to do the talking.

If you go by there previous numbers then by 2026 there is no reason for this not to be valued at 10 times the current market cap, but they need to show that the margin can be maintained & the take-up of the product offering is on or close to plan. That is what we're currently lacking, as well as investors simply not knowing about the company, its product & potential.

There is of course the possibility of a take-over offer at some point ( I hope not in the next year plus) but if the product is so disruptive & beneficial to advertisers then why wouldn't a bigger player want to own & control that technology & patents.

Good Luck

LOTM