Member Info for LOTM-13

Well I'd hardly call that a good asset sale.

Something that was earning them Euro 4.8M of EBITDA (so not loss making) with assets valued at Euro 56M being sold for just Euro 27.5M is a big ouch. 50 cents on the Euro is all they could get!

I hate to think what price there going to get for some of the bits they want rid of that were loss making.

LOTM

Hi gtc1507,

Not really, no way of investors being able to put a value on it (this piece of news).

Company has to do a much better PR job than its doing, Academics are often not good at explaining things in a meaningful way to investors.

The announcement headline isn't eye catching & its not caught investors imagination otherwise you'd have seen a lot more trades going through, even if they were for relatively small amounts of shares.

Company clearly needs to expand its investor base. It does that by investor engagement, which I sadly doubt we'll see.

Proactive interview & an updated Presentation, might help to start the ball rolling in that regard, because as everyone can see there is no buying interest other than from those already onboard.

LOTM

Bought another 75,000 shares this morning. So that's me up to 400,000 now

GLA

LOTM

EdwardSeaton,

Sadly you are obsessed with the LSA holding & that has blinded you for a long time now.

You spoke to the board at the last AGM & got hoodwinked by them.

There salaries & bonuses are obscene for what they are doing/achieving. Yet you simply don't get that.

This latest £2M investment should have set more alarm bells ringing.

LOTM

Can only get a quote to buy on 10,000 shares no more, still at 4p for the 10,000

LOTM

So needs volume, now gone NT to buy following that 125,000 trade.

Hmm are MM's playing silly games ?

LOTM

Clearly its not otherwise the share price wouldn't now be be down on the day & people able to buy at 4p a share now.

Its going to be interesting to see any delayed trades that occurred in the 1st 30 mins or so of trading.

Clearly a lot more turnover is required to clear the stock overhang that's in the background.

Need to find some new investors.

LOTM

Hi chrishutch,

Was that the news you were expecting to see or is there more in the immediate pipeline ?

Thanks

LOTM

Hmm looks like the market is not impressed with the news, possibly the lack of an upfront payment or the lack of news about what this might be worth in the future.

Looks like the CEO is going to have to do some PR to give investors some form of clue as to the long term benefits of this deal.

Not many buyers thus far which is clearly disappointing & it clearly looks like there is a big seller out there, possibly left over from the placing.

GLA

LOTM

You don't grant someone Exclusivity straight away on a brand new product with little upfront money, unless they are a major player & likely to be paying you lots of royalties in the future.

LOTM

Thunderbirds are Go at F.A.B

GLA

LOTM

Hi saxman303,

If your referring to SYNT then I'm not the best person to ask as the price action virtually always does the opposite of what I think is going to happen.

You'd be better asking GMHK as they seem to get the direction of travel right whereas I don't.

If you were referring to the off topic shares, then all I can say is that I am accumulating them both :) & see massive upside in both.

Good Luck

LOTM

Hi 2phevs,

Sorry totally my mistake :( I read the announcement of 16th November (previously) as saying it had raised there signed content providers to 15%, not signed with a company controlling over 15% of the market. :( :( :(

So at that point they would have control over roughly 23% (8+15) 7 the deals signed on 6th December increased that to roughly 25%.

And then your also saying the top 10 became the top 9! (& so effectively whoever gets added to the top 10 list won't really matter as there number is 1% over lower).

So they have 2 of the top 5 signed & negotiating with either NBCU or Fox (it can't be Disney because they said previously they were negotiating with 2 companies that had over 30% of the market between them & Warner Brothers Discovery = 15% so Disney's 10% would make there statement inaccurate if it was them).

Ok got my head around all of that now thankfully.

Only the additions announced on 6th December had big viewer numbers to them but did little or nothing to the number, one was Latin America I know, still the other one should have added more than 1% unless of course it falls into a different category of viewing ?

Thanks again & sorry for causing you more work

LOTM

2phevs & Stampee

Thanks for the info :)

I know you'll have researched this in great depth 2phevs, but I'm now very confused dot com :(

"On the US network side LOTM

Mirriad have agreements with

TelevisUnivision (announced April23)

AMC (announced Oct23 just cut and paste description of network in the RNS and it will confirm its AMC)

Paramount (announced Nov23 just cut and paste description of network in the RNS and it will confirm its Paramount)

WarnerBros Discovery (announced Mar24 just cut and paste description of network in the RNS and it will confirm its WarnerBros Discovery after you research the subscriber numbers globally compared to Disney)

Hallmark been continuous very a good few years"

-------------------------

Paramount = 16%

But the numbers given were 8% prior to 16th Nov, then to 15% with that announcement.

The 6th Dec announcement didn't have numbers in it just ....

"Mirriad, the leading in-content advertising company, today provides a new update on supply-side momentum in the US and Latin America, highlighted by a further two new master service agreements* ("MSAs") and an expansion of scope with an existing US partner, alongside a notable increase in partner-driven sales activity."

Then in 24 Jan 2024 Trading update it states that the number is now roughly 25% - which can only have come from those signed on 6th Dec. Ie the 10% gain

Finally the 4th March one takes us to about 40%.

Which is why I'm really lost now :(

Because to go strictly by the numbers they've provided you'd be wrong. If your right then the numbers they've posted mean very little & can be broken down into sub parts of those businesses signing up!

LOTM

Hi 2phevs,

I should have looked & found this earlier (I only went looking for it when you'd referenced it somewhere in all the posts).

Slide 15 is one of the key ones.

I just hate it when they (companies in general) say things that are on the edge of being complete & utter lies. Here is a prime example

Supply (breakdown) of content providers - "Working with five of the top ten. Four more in dialogue"

So that makes you think they have agreements in place with 5 of the top 10 & are talking to 4 more. Completely wrong because

NBCU = 22% Paramount = 16% Fox Corp = 16% Walt Disney = 10% Discovery = 7% Warner Media = 7%

Univision = 3% A+E = 3% Crown Media = 2 % AMC Network = 1%

Is the list of the top 10, take the bottom 4 & that comes to a 9% share which is more than the 8% share Mirriad had prior to the 16th November announcement, so how on earth can they claim to be working with 5 of them!

That announcement means they signed up either Discovery = 7% or Warner Media = 7% to move from 8% to 15%.

The 6th December announcement would indicate that it was Walt Disney = 10% simply by the 25% number in the 24th Jan announcement (although I'm not totally convinced it is)

The 4th March announcement means they signed Paramount = 16% or Fox Corp = 16% & I'm guessing it was Fox & that they are still in negotiations with Paramount & that deal maybe announced in the near future.

Which would give them 4 of the top 6 with NBCU = 22% as the big missing standout. Now there's quite a gap between 22% & 16% I wonder how much that gap would need to close before NBCU realise the risk to there position at the top is at risk by not adopting Mirriad's advertising offering ?

I also don't see Triplelift even mentioned on the Programmatic top 15 list.

I think there is a lot of Investor updating for the company to do.

LOTM

Hi 2phevs,

I think that 329,792 trade is actually a sell to be honest.

I was hoping for lower, but each passing day carries with it risk, so I ended up buying 75,000 just before the close.

I still have some cash left for next week & I intend to free up more then to get me to at least 500,000 by the end of next week, which is half way to my initial target.

Have a good weekend

LOTM

Fairlysolvent,

From the tender offer document from 9th April

Subject to a tender of the Notes in minimum principal amounts of €100,000 and multiples of €1,000 thereafter, the amount in cash to be paid to each Noteholder for the Notes accepted for purchase will be an amount (rounded to the nearest €0.01 with €0.005 rounded upwards) equal to: (i) the aggregate amount of the Notes of such Noteholder accepted for purchase pursuant to the Tender Offer at the purchase price (the "Purchase Price") of €1,000 per €1,000 aggregate principal amount of Notes accepted; plus (ii) amounts for accrued and unpaid interest up to but not including the Payment Date (as defined herein) on the Notes which are accepted for purchase in the Tender Offer ("Accrued Interest").

So it might have been trading at less than par before, but the tender price is the full principal amount, which is why I said what I said.

LOTM

Thanks 2phevs for your input :)

I've freed up some more cash so I'm ready to buy more, but just holding off hoping the price might get better for me in the meantime as lower price = more shares :)

LOTM

I can't believe this is up so much again !

They are doing this re-financing a year ahead of schedule !

Why not get the new finance in place & deposit the money until the £350M due next year becomes payable & pay it of then. In the meantime the interest will more than cover the 3 7/8th% on it & help the situation. Instead of re-paying it immediately & paying 7 3/8th for the next 5 years. Not to mention, the broker fees etc for doing the re-payment early that will be costing a good few £££'s.

The synic in me wonders if there getting this all done fast before they have to make any more disclosures on how the business is actually performing.

I guess we'll find out in due course.

Good luck All

LOTM

Anyway - They are clearly looking for stock at the moment, they'll happily give me 4.07p for 50K or 100K but only 4.02 for 200K & no quote for 400K

As for buying I don't have enough free cash in my account to get a gauge on that side of things.

LOTM