Member Info for LOTM-13

Someone has posted elsewhere that the company has been doing a roadshow!

I wonder just how many days that's been going on etc ..... & whose been feeding the market knowing what was coming.

LOTM

Hi Lovable,

Firstly I don't think "others" bought into how this could change the landscape last year.

Did you listen to this or look at the guy's profile ? he has nothing to do with Mirriad or the company but clearly gets it & understands the whole ad space environment

https://www.linkedin.com/posts/albertthompson_attention-upfronts-activity-7191104042570330112-bqKp

He's also saying to those that don't get it, if you don't get it now your going to be left behind.

There are multiple possible bidders out there who could buy this & it wouldn't scratch there balance sheets currently.

The issue revolves around the company having got to 25% of USA content providers on board, should have started to engage & educate investors about the company & its potential & they haven't & its now come back & bitten us (not so much them) big time, when it shouldn't have.

They have a lot to answer for.

Why don't you take your concerns & start calling up some of the people on those RNS's to make your views & concerns known ?

LOTM

Hey LovableTB,

I have several concerns & a lot of them are to do with revenue, but your fixated on a number that we have no break down for & is to do with "Manual" mode.

I am much more concerned about "Programmatic" & where its roll-out has or hasn't got to ?

Its the key to the future.

Most ad $ get spend during Upfronts Week/Month when the advertisers can see the autumn / winter TV schedules.

If the big content providers didn't see this VPP bring them in Hundreds of Millions of Dollars in additional revenue, why on earth would they be talking/negotiating or signing up to the Mirriad product ? & committing sales & marketing teams to it

LOTM

Https://advanced-television.com/2024/05/02/canela-media-announces-new-partnerships-and-more/

Canela Media announced an exclusive partnership with WBD Conexión Latina, to reach Bilingual U.S. Hispanic audiences, a large population that represents nearly two-thirds of US Hispanic adults. By providing access to premium content across the vast portfolio of WBD genres, advertisers can connect with more high-value US Hispanic bilingual audiences. Additionally, the combined reach of Canela Deportes, with exclusive partners MARCA and FutbolSites, makes Canela Media the undisputed leader in Spanish-language digital sports coverage.  

As a result of these exclusive partnerships, Canela Media provides meaningful and unique access to incremental Latino audiences.

New Canela.TV App

Canela will launch a new and improved user experience for Canela.TV through a new version of its app this summer. These new features will translate to increased audience engagement and retention. Canela’s new app will also enable new and innovative ad formats such as:

· Virtual Product Placement – brands will now have the ability to be virtually integrated into Canela’s original content. 

· AI Powered Contextual Advertising – Canela Media will be the first streaming media company in the US to use AI powered contextual advertising. Understanding the emotional context of a scene allows advertisers to strategically place their ads, increasing their effectiveness. 

--------------------------

So Canela looks to be going live this summer.

LOTM

No-one commented on the podcast's,

I thought they were pretty informative in a number of ways, but still can't tell when they were done & therefore how old they are.

LOTM

2phevs,

It was an interesting video, I thought it might have been Nissan that Hyundai were mentioning or they could have meant both!

LOTM

Sorry I meant to post that message last night but got distracted with to many other things :(

Hi GMHK,

It is what it is, a cash raise was always there in plain site.

The price & timing are appalling & make no sense neither does issuing another near 100M to extend it.

I've had a busy morning lots of phone calls & I'm not letting it slide, they've made a big mistake, watch this space as they say.

SYNT is treating you well at the moment :)

LOTM

I'm truly Sorry to everyone who has bought in recently, following me highlighting the company & asking people to take a look at it.

Yes I did know a fund raise was a possibility, but I didn't see it coming so soon & its slightly larger than the £5M max requirement that I thought they might needed.

The issue price is a disgrace quiet frankly, if that's the best the company can do with the pipeline of opportunities it has & all the hints its been giving through informal channels. The CEO has a lot of explaining to do & his position is in Jeopardy for sure after this, if not untenable.

Again my sincere apologies to everyone.

LOTM

Mozax,

I don't think there was an insto presentation, otherwise they would have been obliged to make it available for retail investors to view as well (especially for a cash raise)

The offer isn't appeasing me, I can tell you that. I've already had some interesting conversations this morning.

LOTM

LovableTB,

Of course they are in a position to ask for cash up front, ($5M isn't a lot to ask, but makes a big difference to Mirriad). Didn't you view the video from the other day that 2phevs posted about the car company that missed the boat on virtual product placement & is now working out how to play catch-up, the same logic applies to Content Providers (as I said it would a couple of weeks ago). Why do you think they are all speaking to Mirriad 87%of the market !

Oh something doesn't sit right 100% agree on that.

I'm trying to get to the bottom of it right now, so that everyone is as informed as possible.

You have no comprehension yet of what I've been doing all this morning.

LOTM

LovableTB,

They could & should have got cash advances, when they signed these deals or any recent ones. $5M upfront which is repaid from what would have been Mirriad's share of revenue. Pocket change to the Content providers.

If they're devoting lots of staff to the deal lending $5M to make sure its delivered was not a big ask in any way.

CabP,

Mirriad are meant to get 25% of the revenue generated with 75% going to the content provider (according to the Aug23 presentation see slides 7 & 16)

LOTM

Hi Stampee1

No I'm not happy, I'm livid, but we should still be able to be civil here. Otherwise we won't get anywhere

You clearly haven't read my other posts, otherwise you'd know what I doing at the moment.

LOTM

Hi Stampee1,

Please keep it civil,

No I am not on the payroll & as I've said my average price is around 2.1p so well under water for now.

LOTM

Honestly 2phevs, I doubt the ones signed in December were contributing in Q1 & the November signing maybe a fraction, the delay is sadly always much longer than you think :(

LOTM

LovableTB,

As I said when I first came here it reminded me of the exact same situation from an app developer way back around 2015.

They took much longer than expected to integrate there system with the other company's & couldn't get the scale on the other side.

Mirriad is different in that it already has the scale on the other side. The issue is integration & moving from Manual to Programmatic.

I'm not surprised the numbers are still low, the Manual mode says they will be, Programmatic will multiple them effectively by 10 according to what they've said. That's why its so important to find out if its on schedule with that 1st customer & earning revenue. Once achieved then you know it can be achieved for the others :)

Its then a case of knowing when the 4 others will go live. Hopefully Q3. which would maybe give us 8% live on Programmatic

The bigger "major's" I think are further back in the development stage, I don't think we'll see any of them live until Q4 9hopefully)

LOTM

LovableTB

He gets a couple of million shares for virtually nothing in July, but the options are at 3p he has like 18M at that price (off the top of my head without looking it up) & others at high prices than that.

LOTM

LovableTB,

They didn't have 40% of the USA Content providers signed up last time round maybe 6% back then.

They could soon have 87% of the USA market signed up, in other words universally used across the industry in the USA effectively a standard tool for Advertisers to use.

LOTM

LovableTB,

He has taken £40,000 in the placing 3.2M shares

He has a lot of options.

Yes lots of questions need to be answered & I hope those here will back me in getting answers for them.

LOTM

Hi Mozax,

Rathbones & M&G will both be on my list of phone calls & I will be leaving both of them in no doubt what I think about there conduct in all of this.

LOTM

Stephan Beringer

40,000

3,200,000

Nic Hellyer

20,000

1,600,000

Bob Head

20,000

1,600,000

James Black*

100,000

8,000,000

Total

180,000

14,400,000