RE: Email to the Company11 May 2024 21:39
Sorry Everyone,
What I should also have included in my last post was the message I was conveying to them during that conversation.
That the company is totally disconnected from private investors, it has not engaged with them in any way, let alone in a meaningful way for 6 months plus. Now it has alienated & angered the vast majority of its existing private investors, with the price & size of the placing & any trust that had existed previously has now been totally destroyed.
All because Mirriad hasn't taken them on the journey with them, by not explaining clearly how the pieces of the jigsaw fit together, like the various pieces of Programmatic from the Content providers side of things to the Sales side which is meant to be the last missing piece of the puzzle. That then take you from "Manual" mode to effectively automatic mode.
The total lack of key financial information in the placing document like the End of March cash balance or Q1 sales Revenue & especially the lack of a projected break-even target date (by quarter in 2025) as realistic future guidance of how long funding will be required for.
That the £2.8M number was a big & meaningless mistake. It was given without context no notes as to how it was arrived at. Has only confused investors & many think that is going to be the max revenue number for the year, when in fact new ad campaigns can be run at short notice & some revenue not in that number could indeed still occur in Q2 , never mind Q3 & 4.
The information that should have come out earlier around C4, Sky & the other 32% of USA content providers.
Lastly the terrible timing of it with Upfronts24 due next week.
LOTM