RE: Growthfronts26 Feb 2025 22:41
I'm moving this to the growthfronts thread ( I hope you don't mind 2phevs)
This was 2phevs post ....
"Well Well MTH just confirmed P&G GM together with WBD and Oprah Winfrey Network have been doing VPP utilising Mirriad this was all discussed at a panel yesterday morning before a dinner in the evening
Great post please read
https://www.linkedin.com/posts/mthernandez_blackhistorymonth-inclusivemedia-blackstorytelling-activity-7300559066123169792-iP5g?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY
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As we move through the final days of Black History Month, I couldn’t think of a better way to start the week than by celebrating the power of inclusive media, particularly within Black storytelling, and the strength of community within the Black experience.
Yesterday was a reflection of that. I had the privilege of participating in two powerful conversations that reinforced why intentional investment in Black voices, Black media, and Black communities isn’t just necessary… it’s impactful, scalable, and long overdue.
I kicked off the day at the Carat Innovation Summit, where I joined Sheereen Miller-Russell, Kerry Doyle and Elizabeth Cambridge for a discussion on how brands are showing up in content in ways that are seamless, authentic, and built for scale. We highlighted two incredible Mirriad partners: General Motors and Procter & Gamble who are using Virtual Product Placement (VPP) to drive incremental reach and impact within inclusive media, with a special spotlight on our work within Warner Bros. Discovery and OWN: The Oprah Winfrey Network content. Their commitment proves that isn’t just about representation, it’s about real business impact. Huge thanks to Michael Liu and Bin Wu for the opportunity.
Later, I had the privilege of co-hosting 212NYC New York's Digital Advertising Club’s Black History Month panel, where we explored something just as critical- the power of community within the Black community. This wasn’t just about media; it was about connection, shared experiences, and how we uplift and support one another in this industry and beyond. A huge thank you to our incredible panelists for bringing their insights, passion, and truth to the stage:
✨ Rhonesha Byng
✨ Melissa Robinson-Brown, PhD
✨ Warren K. Graham, Ph.D candidate, LCSW, ACSW, Master CASAC
✨ Joshua Ott
✨ Deidre Smalls-Landau
✨ Geraldine White (GOAT moderator ❤️)
And of course, a special shoutout to my DEI committee, led by Monique Braham-Evans and Deva Bronson for bringing this conversation to life in such a meaningful way.
Both of these discussions reinforced a simple truth: Black voices matter. Black investment matters. Black community matters. And while Black History Month may be wrapping up, the work must continue every single day to ensure these voices, stories, and communities are not just included, but prioritized.
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