Sweetbiotix is as good if not better than we hoped24 Jun 2026 22:30
Tried tonight and have to say was as good as I had ever hoped, if not better. They seriously have a fantastic product there right at a time of sugar taxes, health issues associated with sugar and sweeteners... A healthy sweet prebiotic fibre that honestly tastes as good as sugar with no insulin response and improved taste profile to current stevia type sweetener products due to how it’s produced. The fibre built into it as part of the enzymatic reaction increases chain length and blocks taste receptors from any bitterness / off tastes which are often seen with stevia & other sweeteners / sugar alternatives. Very interesting stuff if I understood correctly.
Fried that’s not what I got from the discussion - the first product would be a table top sugar replacement. Dr Sofia said that they knew the product could be baked but they intend to find out more on application work in parallel. Focus is on getting product out ASAP and should be ready for market Q1 2027. Production cost per kg I think was around £50p and can be made at comparable cost to sucrose by the ability to modify the sweetness profile. In selling price, the debate was on not selling the product too low and commoditising the value of the product which far exceeds anything out there in terms of flavour, functionality & nutritional value. If you think of what you pay for a tub of Truvia and then realise the taste profile of sweet is not only improved (I now know as I’ve tried it!) but is a healthy prebiotic fibre, that brings tremendous value to the sugar / sweetener market and virtually creates its own category. Very excited to see this come to market and will sell itself.