RE: WeightWatchers files for bankruptcy amid rise of weight-loss drugs7 May 2025 15:55
I think the most simple answer is that most people would prefer a natural alternative wherever possible and avoid drugs. Slimfast, weight watchers etc are old brands that havent really added much science to their portfolios. Opti made a good point recently that consumers and their partners do not need to spend money educating consumers to this new way of losing weight (controlling hunger) now, so these drugs have changed the market which actually aligns with what Opti are doing with slimbiome. This is why Morepen, Nouri, unamed big US brand are coming aboard as its positioning fits in with how the drugs work but offers a more softer, healthier and natural approach to reduce hunger which is now on trend globally.