RE: Latest box office31 Jul 2021 20:50
"just shows that smalltrader talking about cinema takings back to pre Covid levels, is totally miles off."
Cruis1, do you seem to be having a mare and missing the content of others posts. Fortunately others do read and note. Nobody is under any illusion that the Box Office still has ground to make up but from Plumber95's link on this same thread
"While the overall weekend box office remains low with an estimated $73.2M from all titles – though up 3% from last weekend, we’ll never know what a full box office recovery looks like, even in the face of the pandemic, until all this day-and-date experimenting ceases. There’s no doubt that we’ll close the gap between the 2021 and 2020 box office. Through last Sunday July 25, 2021, box office was running only 18% behind the Jan. 1-July 25, 2020 period with $1.55 billion."
You did also read in the other links that about 1/3 of the grosses are coming from people going to the cinema and buying the Platinum cinema experiences of which we supply several. (Imax, Screen X, 4DX and the like).