RE: Shares Magazine feature4 Feb 2021 10:25
"Among the most obvious beneficiaries of the silver spenders is Saga (SAGA). The insurance and travel provider targets the over-50s and the growth of this demographic is seen as a long term catalyst for the group. Even before the pandemic disrupted its cruise business, Saga proved to be a massive disappointed to the market. This was evident in the big losses it chalked up in its January 2019 and January 2020 financial years. Adjusting for an October 2020 share split, the stock is down 90% on its IPO price. Its fortunes are now improving. A new CEO, Euan Sutherland, took over at the start of last year and a £150 million fundraise supported by former chief executive and founder’s son Roger de Haan, who moved into the chairman’s seat, has helped to steady the ship. After its latest trading statement on 26 January Numis analyst Nick Johnson said: ‘We think this is a reassuring update, with insurance on track to meet forecasts, an ample cash position, and encouraging signs of pent-up demand in the cruise business.’ Based on Numis’ January 2023 post-pandemic forecast, the shares trade on a price to earnings ratio of 4.3 times. This looks like an attractive buying opportunity."
K