RE: New partnership5 Sep 2024 12:10
Müller Yogurt & Desserts, the nation’s favourite dairy brand, and Myprotein, the leading online sports nutrition brand, have united to launch an exciting new range of high-protein yogurts and desserts.
With the chilled yogurt and potted desserts protein segment growing at four times the rate of the overall segment, this collaboration is set to tap into the potential for additional growth by bringing a unique solution to market that overcomes existing shopper barriers within the protein segment, and meets the surge in demand from health-conscious consumers for convenient, protein-rich products, driving category growth.
With an impressive lineup of innovative yogurt and dessert offerings, Müller and Myprotein are combining forces to introduce delicious options into the high-protein category.
Combining Müller's heritage of exceptional taste with Myprotein's expertise in sports nutrition, the new HFSS-compliant range has been carefully crafted to meet the needs of an active lifestyle.
The new Müller x Myprotein range includes:
High-Protein Yogurts: Available in 500g pots with no added sugar, offering 45g of protein in vanilla and 49g in natural flavour (RRP £3)
Low-Fat Puddings: Indulgent yet healthy, these 200g pots come in chocolate and vanilla, each containing 20g of protein (RRP £1.95)
Low-Fat Mousse: Available in 200g pots with 20g of protein, in rich chocolate and salted caramel flavours (RRP £2.50)
Available from 11 September in various retailers, this HFSS-compliant range will be supported by a robust in-store and digital activation campaign.