Look/store info from27 Sep 2024 08:46
LOOKFANTASTIC, the #1 online pure-play prestige beauty retailer, today announces the grand opening of its first ever concept store, bringing LOOKFANTASTIC from URL to IRL and redefining retail as community-driven and educational.
Building on the success of its popular events and pop-ups, LOOKFANTASTIC’s concept store brings the online beauty world to life. The space is designed to educate customers about the brands, and products through the in-real-life experience.
From the launch of the world’s first Color Wow salon in-store, everything about the store is centred around its passion to guide and excite customers. The vibrant colour-coded zoning system guides shoppers through different product categories. From skincare to fragrance, every corner tells a story. The iconic ‘The Box’ beauty box service is brought to life in-store, allowing customers to curate their own personalised collections.
Key Features of the LOOKFANTASTIC Concept Store:
Over 90 Beauty brands with LOOKFANTASTIC, including exclusives such as Dermatologist-founded brand, Dr Loretta.
Democratised expertise, and access to expert advice from industry insiders and multi-brand specialists.
In-store beauty experts, including dedicated skin health professionals.
Beauty services with a range of treatments from the world’s first Color Wow salon and Dermalogica.
Monthly beauty pop-ups, featuring exciting collaborations, new launches, and limited-edition products.
Recycling station, supporting LOOKFANTASTIC’s commitment to sustainability
The Beauty Bar, a dedicated space for beauty services, events, and social experiences.
Leisure destination: customers can expect beauty brunch events and more.
Instead of traditional product window displays, the store has a Spotlight Stage, located at the front of the store for creative and experiential pop-ups beyond pure product – launching with Color Wow, and alternating monthly.
Inclusive shopping, with dedicated ‘quiet hours’ for customers seeking a calmer environment. From October, the store will offer an inclusive ‘quiet hour’ on Tuesday and Thursday mornings from 9:30 – 10:30am.
Weekly beauty events, a calendar of events to engage and inspire.
Dog-friendly, a welcoming space for both humans and their furry friends
Designed in collaboration with Household agency, the Altrincham concept store is a bold departure from traditional beauty halls. It offers a relaxed and unpretentious atmosphere, inviting both beauty enthusiasts and newcomers to explore and discover.