RE: Codemasters have announced takeover talks7 Nov 2020 08:22
Hi Roleybirkin/Wilson63.
I have not posted here for a while as been waiting for something substantial to occur. And yesterday it did. Dramper is clearly very friendly with the BoD of CDM and that relationship constitutes the majority of exposure BIDS has to popular games, (as far as I can tell, without guidance on actual revenues and progress made etc. ). I’d go so far to say that BIDS would not even exist were it not for that ‘special relationship’ between the two.
I suspect the CDM bid will muddy the water somewhat for BIDS, moving forwards. If they are taken over, it is clearly very possible for the new owners to take a different view on the BIDS relationship than the current BoD. I accept this could be an even more positive position, but my gut tells me that it is more likely to hinge on actual financials rather than personal relationships/mutual positivity of in-game advertising; which would suggest that if BIDS do not deliver soon (or are, indeed, actually not delivering now), then BIDS may not continue as their ‘preferred partner’ - which would be a major blow. Essentially the potential t/o is another ‘known unknown’ at a time when the BIDS SP now needs ‘known knowns’.
Furthermore, the market response to CDM has been lacklustre, which is telling (and surprising). If, as seems to be, this is a done deal, then it looks like there are questions on the suitor’s own SP/future prospects that may lead to this deal not proceeding. The question that immediately hit me was whether there was any ‘significant’ extra income that CDM was experiencing from its contracts with BIDS - if it is showing in the top-line of the CDM accounts, then this will show in their disclosures; so we should lookout for these as I suspect they will become public soon (if not already - I haven’t looked). I suspect we will get our much-needed ‘update’ from CDM before we hear from BIDS - unless BIDS wake up to this likelihood and update us before we figure it out for ourselves.
But I’ve a strong feeling ‘no news’ is not ‘good news‘, and I suspect most LTHs of BIDS are experiencing the same feelings, looking at recent posts.
I’m still holding onto a fraction of past levels because I want the concept to work, but we will know within 6 weeks. Either way, there will be more funding required next yr so BIDS will need some revs to show or even Dramper’s own holding will be diluted further to near nothing next time (placing will be sub 2p without ‘significant’ revs, next time).
So, all to play for over this next 6 weeks. If AIM is a bit of a casino, as some like to tout it, then BIDS is currently looking like that empty table in the corner, where they are about to remove the croupier and close the table for lack of punters. What needs to occur is that the current croupier is replaced with a much more attractive one, so as to generate interest.
As we know BIDS cannot keep a secret, I think the SP will guide us as to what the update will be.
All the best