The future’s dim, the future’s red18 Jun 2021 00:12
Evening all.
I sold the bulk of my last holdings today. No doubt there will be an announcement tomorrow stating that BIDS has been bid for.
Let’s face it; that’s their only way out of this hole.
Facts:
1. SP heading towards 3p, having started at 6p on the RTO in Sept18. Sector and general market have risen by c 60% in that time. My own portfolio is up nearly 130% over the same period.
2. Fran and Dramp lied about the original c. £300,000 displayed as ‘income’ in the prospectus/2018 figures. They were not ‘genuine’ sales but, at best, ‘friendly’ tests.
3. Barely any further increase in deals to increase the coverage.
4. Barely any advertising being placed outside of the 6-8 weeks leading up to Xmas- anyone can sell anything in that pre-xmas period. Even advertisers will give you a go then.
5. Lack of advertising rest of the year demonstrates advertisers not taking sector serious. What do they know that we don’t.
6. Further fund-raising imminent. Likely strike-price 2p. Likely success - hmmm!
7. I won’t mention the ‘minor’ share dump by FranDram in 2019. Nice, that one.
8. We are entering the final stages of a bonkers bull run with cash flowing into everything. That will cease soon and it will become increasingly difficult for BIDS-style firms to raise any cash when the music finally stops.
I think it’s now clear that BIDS isn’t the money-printing force everyone hoped. I now think the advertising community has looked at the sector/technology and are not convinced it’s money well spend; no-one playing a game notices any of the advertising because they are busy playing the game. I mean, I can’t make out anything other than the action whilst racing around the track or shooting all those baddies. I certainly don’t think “that reminds me, I should buy a Big Mac when I next pass a Mackie-Dees.
Unless BIDS can raise £20m and also increase their gross margin from the low 20% to probably 50% or 60%, I think they will fail after this final round. Then it’s a case of finding a saviour to buy them out on the very cheap, if they are lucky.
I wish you all well and hope to see many of you on other boards.
All the best
Intrepid.