RE: Barclays cuts JD Sports Fashion to 'underweight' - price target 110 pence5 Jul 2024 12:05
PSK....
Yes you're right, JD does sell all the brands that the sector is blaming for Nikes wobble. JD has all the on trend brands, same customer just buys something else within JD if they are having a break from Nike. I feel JD is incredibly well protected here, as they pick up the sales from the customer who has switched from Nike any way. ON Running is a particular one to watch. HOKA is a bit more of a specialist trainer rather than a sports fashion item, so I think will always bee in the shadows of the others. When Nike drops, Adidas usually surges so more for JD here too.
The blanket sportswear news affecting singular brands SP's plays into the hands of those who can trade in and out of JD with patience.