RE: My Protein Ice Cream8 Jul 2023 14:22
OSG,
Thanks for your helpful report! Funnily enough, yesterday I actually drove several miles to my nearest Iceland, intending to do exactly what you did. When I got there, they had one freezer dedicated to the various MP products, but all the ice cream was out of stock, so all I learned was the price and three flavours available. At £4/pot, I thought it was a bit expensive, but wasn't expecting to hear that it was on a par with HD in terms of quality. If it achieves a similar taste profile, but with far more attractive nutritional value, then I imagine it will sell well and probably at a good margin.
Did you happen to notice if it contains artificial sweetener of any variety, allowing it to cut down on sugars?
I haven't visited an Iceland store for many years and I was a bit disappointed that it looked old fashioned and a bit 'down at heel', but perhaps that's just me being picky!