Rebranding5 Nov 2021 12:10
Badger will all due respect I suspect you have not been here since 2017 or earlier like some LTH's
You're points are all valid, however sentiment is an extremely important force in regards to moving a market
The word/company starcom is always associated, via the trolls, as 'still loss making' and 'placing incoming' - also, the company has evolved since 2015/16 when it was all about the Tetis, we now have an expanded software platform, more integrated with green technology (CropX and Zero) and have been endorsed by giants such as DHL and Bosch
'Starcom' the company has needed a rebrand for years, but I love the timing - supply chain issues are everywhere, and its going to continue for the next two years minimum - our products, endorsed again by Bosch and DHL should be flying off the shelves, but they are not going to be sold without a large marketing push and rebrand
Starcom CAN be that company that greatly assists the supply chain, whether that is re-routing goods, sending more goods when one is delayed, and keeping track of goods in transit - in the background they supply the software for CropX and Zero, electric vehicle and Water saving technology, how many investors are looking for Water Technology and EV investments! Almost every investor is interested in these markets, yet the view is that Starcom are just a 'tracking' company that like to track containers - not the case!
SaaS is likely to be $2.2m+ this year, thats been growing through the pandemic which is a huge testament to the BoD and products - you will struggle to find a company that brings in that much SaaS, with the partners we have, for less than £20m never mind £10m!
So, a rebrand was absolutely needed, and rebrand everything, the products, the share price, the shares in issue etc. I've always said if Starcom did an IPO (aka never previously listed) it would be valued around £15m+
Fully expect us to be sitting in the 3's come Y/E, or whatever the equivalent of that will be