GILD E-Sports Investment Case29 Jul 2021 15:38
Afternoon All
Added my second tranche today, so pretty happy now to relax, sit back and wait for this to hit £100m+ (with no dilution ;) )
From my twitter account (and summary below it)
#GILD E-Sports 7.10p (New Long Term Hold)
Business Model(s)
1. Player Transfers
Guild sold a player they signed in Feb 21, for just over $100K in July, this business model works
2. Merchandise
Guild sells its products for between £8-55 online, they have released a second range
BoD confident, but unproven - regardless, this helps the brand, so good to have it going early
3. Prize Money
In time, I think most of this will go the players, for reference the winners of the Football League Carabou Cup get £100,000 - Winning trophies isn't about prize money, its about sponsorships
This business model works!
4. Sponsorships (the big one as per above)
Booked £7.5m of multi-year sponsorships in their first year of operations? Incredible!
The sponsors are coming, with big pay checks, this business model works
5. Guild E Sports Academy
£4.99 a month, no figures on update as of yet but would think as the brand grows (above) and they obtain more 'winners' in the space, this will grow
Unproven, but exciting
6/...
So to summarise, how many companies come to the market with great ideas and promises, but fail? What do they all have in common?
They dont make a penny from the get go - they start with a horse and end up with a Camel, 2 years down the line - how do they start with a horse and get to a Camel? Look at some of the popular LSE/AIM stocks, I wont mention but one has just done a placing to create a new platform, another has absolutely tanked almost to 1p and has had to make aquisitions, these companies have made little to no money and changed their 'USP' or had to configure/adapt it to keep investor money pumping in
Guild on the other hand, as per above, IS MAKING MONEY, has multiple revenue streams (yes some unproven) and IMHO has got off to a great start, which will only grow in time as sponsorship money (tough 2020 but growing 10% YoY) will increase, and the top academy's will take full advantage