Just bought some My Protein and visited H&B5 Sep 2022 14:39
Having decided to take a much more active interest in this company recently, I decided to do some very amatuerish market research. To this end I visited some Holland and Barratts and bought My Protein Impact Diet Lean from the website.
First the My Protein product. The packaging is very poor quality. Very poor. I use protein powders after lifting and they are all pretty standard pouch type bags with a resealable top. The printing on the My Protein packet was poor quality and looked slightly blurred. There were no instructions on it that I could see although they may be in with the mass of words printed all over the back in uniform text fashion. When I opened the packet, the top wouldn't reseal. As for the product itself, I trust that will do as advertised but I have to ask myself, do I want the hassle of a packet that won't reseal easily and in addition, if I was not an investor, would I be impressed with the shoddy (cheap-looking) printing on the package. Even as a serious investor in this company I will not buy the product again purely because I don't want to fiddle around with packaging that doesn't do the job it is designed to do. If I feel like that with my financial incentive to buy it again, how would an ordinary consumer react. On the plus side, it was well priced.
H&B. Our products are at the back of the shop in the Body Management section and they are expensive. Of course, everything in H&B is expensive but our products are really expensive. Here's an example of how the placement of the products doesn't help us. H&B have a separate section for Breakfast which is really well located next to the Pantry Essentials section that is well used because it is stuff people buy regularly. The Breakfast section contains different types of porridge but it doesn't contain our porridge which is located in the section at the back of the shop. Someone going in there looking for porridge is unlikely to stumble across ours.
There's nothing Opti can do to influence the layout of a big chain like H&B but they should be looking to address some of things holding our products back.
Cost. Porridge is cheap, really cheap and really healthy. just a normal bag of porridge is under a pound. Is it really that much more for us to add our ingredient?
Going mainstream. Instinctively I think that with a decent price, our porridge should be available in normal supermarkets. Not at £10 for 10 sachets as it is in H&B, that price point is just ludicrous for Opti, but there are premium porridge products that sell.
Just a few thoughts from a man who is is desperate for this to succeed and thinks it can if they just give themselves more of a fighting chance.
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