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"when this coal mine gets fatter and fatter".....

Just checked the satellite images, which have been updated which is showing more piles of coal being stockpiled.

If this production is on top of the 20k they are allegedly selling its good news. If this is instead of selling 20k as we have been totally missed lead again, that’s very bad news.

"As previously advised, an additional revenue stream yet to be explored fully is the opportunity to produce

thermal coal. The Company has received a number of unsolicited approaches from buyers, ranging

from trading houses to industrial consumers, from Africa, Europe and Asia, however to date, the

Company’s primary objective has been on the higher margin coking coal business."

I am lost for words, these guys mustn't like working that hard if this is the offical line to maximising shareholder value from the asset we own.

Its so smoke and mirrors with this lot. One offtake agreement for 10k, gets dropped for one for 20k. So, your mind instantly thinks we are delivering 20k. But you double check the actual wording, and it says, “up to 20k” so that’s wide open anything from 1ton to 20k tons or anywhere in between.

The CEO says in the article the mine is producing efficiently, so I would say its reasonable to consider then we are fulfilling the 20k amount.

The cost per a ton is $45, the selling price per ton is $120, which is a net margin of $75 per a ton, 20k tons @ $75 = $1,500,000 per a month.

The cost of a new wash plant, as stated in the article is $2m. By the end of October, we will have enough working capital to buy an additional wash plant and have $1m still in the bank.

They inform us in the article the miner works for just 8hr per a week! With 60% of the land holding thermal coal, would it not be sensible to get the next wash plant installed in the next three months. They can use the purchase order number for the 20k a ton per month offtake and use invoice factoring to open up the funds to speed this process up and then as soon as possible start the miner up for four days a week mining thermal coal and get this sold to the Zim government to power their power stations?

Then the attention should change to producing coke, which is all self-funded by the above.

I, however don’t hold my breath and believe the next RNS will tell us we manage to sell 5 tons in September only.

Would be nice to hear anything from the company.

Now that they are producing 20k a month, why don’t they talk to Invest Meet and set up a virtual meeting with all of us lovely private investors so we can ask them some questions and they can tell us how amazing they are?

10,000 tones of coal should had left the site, leaving 10,000 tones for the second half of the month.

Why do they have a photo of an empty truck, with what looks like two people holding the spare tired in the back of it? I hope they are not weighing it to see what the net weight is before its load up. I can instantly see an issue there if it is!

If you genuinely had an offtake agreement signed for 10k a month starting in May, why would you cancel that and decided its better not to sell 40k over the last 4 months.

Two off take agreements gives you stability and leverage, so why cancel one at the point of it actually making you money, unless is was an out and out deception and never existed?

I am expecting the next RNS to inform us, we have just signed a new off take agreement, with an unknow company that has a single page website and no digital footprint. But they are going to take 40k tons a month, but this will start in January 2024, we are sorry for the delays but we are almost there etc etc and are stockpiling

Wouldn’t today be the day you would announce your first sales with cash in the bank?

remember, allegedly we had a signed contract for 10k tons a month, that was due to start in May, before the board decided to pull it, surely three months of sales would had made more sense, and with two clients taking your product?

Hope no one went to the expense of traveling to the opening ceremony, turns out Carl was in charge of the travel arrangements for the president.

If I am reading this right.

The original off take agreement, which was used multiple times to raise capital, which should have brought in 10k tons of sold coke last month, is now amazing overruled by a new offtake for 20k tons starting in a couple of months’ time.

Even though the first one was for 10k and we were always told that they could be taking more if they were happy.

And look, we did need more money as well, how many times did we get told that we didn’t.

Are we closer to the golden goose? With everything that has happened so far, I think we are much more likely to have the “locals, destroying” the equipment, sending the share price to less than a 1p, then someone just coming out of no where to buy a very large stake at rock bottom prices, to take this private. Then at that point the “locals” all come good and get on side and the very lucky few make a fortune from their private mine paid for by you and me.

We are not boosters – let’s forget about – they only issue we will have is production…

I found the conversation around 39m incredible.

My personal take on it, was you have CEO talking about manipulating the share price to keep low, because if it raises to high, they will struggle to secure further investments, which is very clear that they are going to need. But if we can keep the share price low, we can get the next dilution / raise away.

Also, check out his body language at 45m, as soon as that well worded question came in, he closed up like a clam and then tried to BS his way through why the top people in the organisation are not buying at the moment in the open market.

This will not be to everyone’s liking but my gut feel is we are much more likely to see 60p a share before we see £2.50 a share. I think we are a good 5yrs away from this being a gold mine and by then we would have been diluted to oblivion. Probably the reason for why the sciences day was so well received by the institutional invests, how many brought in after it, in a meaningful way?

I hope the president is making his own travel arrangement, If he’s leaving it up to Carl, he will be delayed.

UK = Good

But they have decided to tell people we are a small company - not good.

You would use this on Amazon if you were an artisan producer of say, denim jackets so you would stand out against sweet shop jackets and it would explain the price difference.

No place for this in the medical testing environment. You want trust and trust is normally linked to size as well as location.

Why on earth have they decided to put this copy on their listing?

Small business - This product is from a small and medium business brand based in the U.K. Support small.

FFS – A women is not going to buy this becasue its produced by a bloody small business. On reading that her confidence in the product will go instantly to ZERO and she will revert to a p*ss stick instead.

I hope they don’t waste money on TV advertising.

Target people who are going to be close to / or in the market for this product. There is a very tight window of opportunity to sell this product.

Paid adverts on Facebook should be the thrust here as you can target the following.

Newlyweds – combine with an age and gender filter and you will reach women who are probably thinking of staring a family.

Parents of children 1 – 2 years old – Already have a young child, you won’t know if this is their first or last, but this group is doing all those baby group activities, you want them talking about your test at the very least, but you will also be reach parents who are will be going for child 2 or 3 etc

Use the Google display network and you will reach all of the main parenting sites on the internet, eyeballs on the ads will be free and you only pay for the traffic to the site.

Doing these two things correctly (I am not sharing the way they need to be set up correctly to work as that’s how I pay my bills) you will dominate the conversation around pregnancy tests.

And this is what Google thinks of their mobile site - performance score of 44 is rubbish and will hurt them if they ever start to put money into advertising this online

https://pagespeed.web.dev/analysis/https-www-abingdonsimplytest-com-product-saliva-pregnancy-test/bvrzj5kgya?form_factor=mobile

I have worked in marketing all my career 20+ years.

How do these companies get things so wrong, all of the time.

Utterly inexcusable

1 – not having a google PPC campaign launch today. Search Engine Results Page for Salistick has Salignostics in position one, no sign of the more generic terms like “pregnancy test” being targeted.

2 – No stock on Superdrug website, says store pick up only and 52 people, probably all from this site have looked at the page today. All the other competitor tests you can buy from the site, but not ours.

3 – Popped into my local Superdrug today, no point of sale display, so asked member of staff, no idea what I was talking about and not on the shelf to buy.

4 – Checked Amazon – yep no mention at all on the UK largest shopping site than anyone can sell their product on

We have most certainly not launched today, you need to be able to buy the product for it to had been launched. In summary total rubbish by them today hence the share price now. A massive wasted opportunity.

The fact that they have taken photos of everything else for Twitter, I would tend to agree with you.

I personally think they have tested the equipment for a couple of days, took lots of photos of this for Twitter and have done very little since then.

we have one off take for 10k and a machine that can mine that in one 10h shift.