10,000 stores target30 Oct 2021 18:59
Here is a RNS from 15th Feb stating 10,000 stores target. I believe it was being questioned.
Asian American Trading Associations Council ('AATAC')
The rollout of Zoetic's Chill brand of tobacco alternative products has now commenced across the AATAC's national convenience store distribution network. Leveraging dedicated shelf space, our products will take prime position within an initial 10,000 stores committed during the 'Prepare for Lift Off' phase. In conjunction with the sage advice of the AATAC's distribution experts, the Group's focus during this time will be on determining favourable geographic targets whilst gathering the data needed to optimise continued rollout operations. Initial product shipments are anticipated in the coming weeks, with the programme's early requirements set to be satisfied with existing inventory and available funds. With initial test markets set to span from New York to California, these key strategic geographies will inform our wider strategy, enhance brand recognition, and allow us to execute a mass market rollout that is repeatable and scalable.